# AI-Powered Digital Celebrities Soul Machines is Debuting Digital Marilyn at SXSW 2024 By Laura McQuarrie | Published 2024-03-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/digital-marilyn References: [deadline](https://deadline.com/2024/03/ai-marilyn-monroe-marks-another-step-forward-in-extending-celebrity-brands-1235850875/) & [soulmachines](http://www.soulmachines.com/) Soul Machines, known for its Biological AI-powered [Digital People](https://www.trendhunter.com/trends/beyond-presence), introduced Digital Marilyn in partnership with Authentic Brands Group. Fans will get their first chance to experience Digital Marilyn at SXSW 2024 for an experience that fuses [Soul Machines'](https://www.trendhunter.com/trends/chicken-soup-for-the-soul) proprietary Biological AI technology with Marilyn Monroe's iconic likeness. Fans can interact with Digital Marilyn in real time using advanced natural language processing, deep learning and GPT 3.5. Like the real Marilyn, this digital likeness can answer questions, share stories and deliver personalized greetings, all with the icon's signature voice and style. Fans can expect dynamic interactions met with [real emotions and nuanced expressions](https://www.trendhunter.com/trends/creatorkit). "It's more than nostalgia; it's a glimpse into the future of immersive interactions," says Greg Cross, CEO and Co-founder of Soul Machines. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 66% | Activity: 76% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Key Themes Behind This Trend - **Biological AI-powered Digital People:** Opportunity for creating lifelike virtual beings with advanced emotional responses and dynamic interactions. - **Personalized AI-powered Experiences:** Potential for AI to deliver tailored interactions and content, enhancing engagement and user satisfaction. - **Immersion Through AI-driven Entertainment:** Using AI to immerse audiences in interactive experiences that blend reality with virtual characters and environments. ### Where This Applies - **Entertainment:** Enabling the entertainment industry to offer unique and engaging experiences by incorporating AI-driven characters and storytelling. - **Tech:** Opening new possibilities in the tech sector for developing advanced AI technologies that enhance user interactivity and personalization. - **Marketing:** Transforming marketing strategies by leveraging AI to create hyper-personalized campaigns and interactions with virtual celebrities. ## Related on Trend Hunter - [AI Celebrity Chats](https://www.trendhunter.com/trends/ai-celebrity-chats.md) - [AI-Powered 3D Avatars](https://www.trendhunter.com/trends/avatai.md) - [Interactive Hologram Tributes](https://www.trendhunter.com/trends/la-comic-con.md) - [AI-Powered Human Chatbots](https://www.trendhunter.com/trends/did.md) - [AI-Powered Actor Reading Programs](https://www.trendhunter.com/trends/elevenlabs-iconic-voices.md) - [AI-Powered Customer Service Humanoids](https://www.trendhunter.com/trends/aipowered-humanoid-robot.md) - [Virtual Idol Livestreams](https://www.trendhunter.com/trends/ai-dol.md) - [Digital Memorialization Tools](https://www.trendhunter.com/trends/remembermeai.md) - [AI CEO Humanoids](https://www.trendhunter.com/trends/mika.md)