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# Socially Empowering Digital Magazines
LocalLove Brings Communities Together Through Events & Media

By Kalin Ned | Published 2018-04-12 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/digital-magazines
References: [locallove](https://locallove.ca/)

LocalLove is an affirmation-based and community-supportive digital magazine project by United Way. The idea behind the initiative is to bring about a more cohesive and welcoming social environment by connecting people, motivating change and offering ways for individuals to "live well and do good."

[United Way Greater Toronto](https://www.trendhunter.com/trends/united-way) launches its digital magazine this month, featuring stories on local changemakers, opportunities to contribute to the [well-being of the community](https://www.trendhunter.com/trends/community-to-the-people), as well as challenging existing problematic notions. Dedicated to fostering a warm social environment and giving a sense of agency to members of the community, LocalLove.ca will work closely with individuals in the Peel, Toronto and York Region. Without a doubt, the digital magazine publication will be a helpful tool for connecting residents and giving them that little bit of extra strength on rainy days.

Image Credit: [Leenadra Cianci](http://www.leeandracianci.com/)

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 27% | Activity: 76% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood)

## Key Themes

### What's Driving This Trend

- **Affirmation-based Digital Magazines:** Opportunity for digital magazines to focus on positive messaging and affirmations to empower communities and individuals.
- **Community-driven Media Platforms:** Opportunity for media platforms to prioritize community involvement and connect individuals to make a positive impact in their local areas.
- **Socially Conscious Journalism:** Opportunity for journalism to challenge existing problematic notions and promote a more cohesive and welcoming social environment.

### Who This Affects Most

- **Digital Media:** Disruptive innovation opportunity for digital media companies to develop platforms that empower and connect communities through positive messaging and community involvement.
- **Nonprofit Organizations:** Opportunity for nonprofit organizations to leverage digital magazines and media platforms to engage communities and inspire positive change.
- **Local News:** Disruptive innovation opportunity for local news outlets to adopt socially conscious journalism practices and prioritize stories on local changemakers and community well-being.

## Related on Trend Hunter

- [Local Social Chats](https://www.trendhunter.com/trends/local-social-chats.md)
- [Local Story Creators](https://www.trendhunter.com/trends/word-oh-mouth.md)
- [Diverse Empowerment Newsletters](https://www.trendhunter.com/trends/the-beautiful-societies.md)
- [Membership-Based Community Engagement](https://www.trendhunter.com/trends/lamp-app.md)
- [Local Business Finders](https://www.trendhunter.com/trends/buylokals.md)
- [Engagement-Boosting Marketing Apps](https://www.trendhunter.com/trends/localact.md)
- [Curated App Collections](https://www.trendhunter.com/trends/made-with-lovable.md)
- [Community-Centric E-Commerce Initiatives](https://www.trendhunter.com/trends/accessible-digital-tools.md)
- [City Review Platforms](https://www.trendhunter.com/trends/citieslove.md)