# Digital Loyalty Points Aneace Haddad Creates Loyalty Program via Taggo for Consumers By Jordan M | Published 2010-12-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/digital-loyalty-points References: [bbc](http://www.bbc.co.uk/news/business-11797173) & [psfk](http://www.psfk.com/2010/11/taggo-lets-you-carry-facebook-in-your-wallet.html) After becoming frustrated with a wallet full of [loyalty cards and coupons](https://www.trendhunter.com/trends/digital-coupons-program) to numerous retailers and restaurants, Aneace Haddad came up with an idea: tie the concept of customer loyalty programs to the exploding popularity of social media. The result? Digital loyalty points that can be tracked, updated and redeemed via [Facebook](https://www.trendhunter.com/trends/rival-peak) fan pages. The concept is elegant in its simplicity: consumers can register the unique number on a plastic payment card with the online service, "like" the Facebook pages of their favorite stores and then accrue [digital loyalty points](https://www.trendhunter.com/trends/the-iconic). ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 19% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Social Media Loyalty:** Innovative use of social media platforms for loyalty programs that offer consumers more convenience. - **Digital Reward Tracking:** Leveraging digital platforms to make it easier for consumers to track and redeem rewards from retailers and restaurants. - **Simplified Loyalty Programs:** Streamlining complex loyalty programs to improve user experience and encourage customer loyalty. ### Industries Being Reshaped - **Retail:** Technology solutions for retailers to improve customer engagement and retention through digital loyalty programs. - **Restaurant:** Innovative loyalty programs for restaurants that emphasize convenience and easy reward redemption. - **Payment Services:** Payments providers can explore new opportunities to offer integrated digital rewards and loyalty services to cardholders. ## Related on Trend Hunter - [Digital Wallet Loyalty Solutions](https://www.trendhunter.com/trends/loopy-loyalty.md) - [Loyalty Card Wallet Apps](https://www.trendhunter.com/trends/fidme.md) - [Student-Centric AI-Powered Loyalty Programs](https://www.trendhunter.com/trends/ai-concierge-app.md) - [AI-Driven Customer Loyalty Systems](https://www.trendhunter.com/trends/digital-loyalty-programs.md) - [Custom-Made Loyalty Apps](https://www.trendhunter.com/trends/txb-loyalty-app.md) - [Virtual Restaurant Loyalty Programs](https://www.trendhunter.com/trends/bao-bucks.md) - [Digital Loyalty Platforms](https://www.trendhunter.com/trends/letstamp.md) - [AI-Powered Loyalty Programs](https://www.trendhunter.com/trends/ubacart-loyalty-program.md) - [Loyalty-Focused Grocery Initiatives](https://www.trendhunter.com/trends/tonys-fresh-market.md)