# Internet Education Buses Google is Driving a Bus Across Bangladesh as a Digital Literacy Campaign By Alyson Wyers | Published 2014-11-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/digital-literacy-campaign References: [techcrunch](http://techcrunch.com/2014/11/12/google-is-driving-a-bus-across-bangladesh-to-help-500000-students-learn-about-the-internet/) & [googleasiapacific.blogspot.sg](http://googleasiapacific.blogspot.sg/2014/11/google-bus-takes-internet-for-ride.html) In an effort to help connect more than 500 [college and university campuses](https://www.trendhunter.com/trends/campus-connect) in Bangladesh, this digital literacy campaign is hitting the open road. [Google](https://www.trendhunter.com/trends/grow-with-google) Bus Bangladesh just commenced a year-long trip by bringing together students from 35 different locations. In total, the digital literacy campaign hopes to help 500,000 students learn about the power of the Internet by going on a 12 month road trip. The initiative aims to educate participants not just on the web's utility, but to help them plan and collaborate. The ultimate goal is to empower the next generation in the world's 8th most populated country and equip them with the tools needed to become successful entrepreneurs. The students involved in the program will receive access to tutors and connected Android devices. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 35% | Activity: 69% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Education](https://www.trendhunter.com/education) ## Key Themes ### Key Themes Behind This Trend - **Digital Literacy Campaigns:** Using buses as a mobile platform for digital literacy campaigns can help connect and educate students in remote areas. - **Internet Education:** Bringing internet education to students in developing countries can empower them to become successful entrepreneurs. - **Connected Learning:** Providing students with access to tutors and connected devices can enhance their learning experience and skills. ### Where This Applies - **Education:** The education industry can benefit from investing in digital literacy campaigns and internet education initiatives. - **Technology:** The technology industry can play a significant role in providing the necessary tools and devices for internet education. - **Social Impact:** Businesses focusing on social impact can contribute to bridging the digital divide by supporting digital literacy campaigns. ## Related on Trend Hunter - [Internet Access-Expanding Initiatives](https://www.trendhunter.com/trends/kenya-digischool.md) - [Workforce Upskilling Initiatives](https://www.trendhunter.com/trends/grow-with-google.md) - [Technology-Enabled Educational Initiatives](https://www.trendhunter.com/trends/open-schools-for-all.md) - [Electric Rickshaw Pilots](https://www.trendhunter.com/trends/dhaka.md) - [Student-Targeted Trip Promotions](https://www.trendhunter.com/trends/year-of-free-transportation.md) - [Social Good Computer Drives](https://www.trendhunter.com/trends/technological-barriers.md) - [Gender Gap-Addressing Education Initiatives](https://www.trendhunter.com/trends/girls-education1.md) - [Digital Literacy Programs](https://www.trendhunter.com/trends/cleo-1.md) - [Flexile Digital Classroom Solutions](https://www.trendhunter.com/trends/offline-learning-solution.md)