# Ubiquitous Auto Ads Digital License Plates in California Suggested to Generate Revenue By Joanne Lam | Published 2010-06-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/digital-license-plates-in-california References: [geeksugar](http://www.geeksugar.com/License-Plate-Ads-California-8876199) & [mashable](http://mashable.com/2010/06/21/california-license-plates/) As a desperate move to generate some revenue during the revival period of the economic crisis, there is talk of creating [digital license plates](https://www.trendhunter.com/trends/cuttingedge-display-technologies) in California for advertisements. These [license plate ads](https://www.trendhunter.com/trends/mini-media) will be displayed during [traffic jams](https://www.trendhunter.com/trends/digital-drive-thru-20) or when a car is stopped for over four seconds at a red light. Made to grab the attention of those who are stuck on the road, California is making a hopeful attempt to catch a few potential consumers. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 40% | Activity: 51% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Digital License Plates:** Digital license plates present new opportunities for advertising during traffic jams or at red lights. - **Innovation in Advertising:** The use of digital license plates introduces a disruptive innovation in the advertising industry. - **Revenue Generation:** Creating digital license plates for advertisements can provide a new source of revenue for states during economic crises. ### Who This Affects Most - **Automotive:** The automotive industry can explore opportunities to incorporate digital license plates for advertising purposes. - **Advertising:** The advertising industry can capitalize on the use of digital license plates as a new advertising medium. - **Technology:** The technology industry can develop and provide the necessary infrastructure for implementing digital license plates. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Decentralized Ad Platforms](https://www.trendhunter.com/trends/city-17.md) - [New Streaming Service Formats](https://www.trendhunter.com/trends/streaming-services1.md) - [Clear In-Game Billboard Advertisements](https://www.trendhunter.com/trends/american-truck-simulator.md) - [Digital Driver Identification Tools](https://www.trendhunter.com/trends/apple-5.md) - [Weather-Triggered 3D Ads](https://www.trendhunter.com/trends/volta-media.md) - [California-Inspired Apparel Drops](https://www.trendhunter.com/trends/boys-lie-license-plate.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md)