# Fictitious Brand-Representing Influencers Lil Wavi is a Digital Human with a Scandalous Attitude By Kalin Ned | Published 2018-11-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/digital-human References: [hungertv](https://www.hungertv.com/editorial/meet-lil-wavi-the-cgi-influencer-about-to-flood-your-feed/) & [instagram](https://www.instagram.com/lil_wavi/) As the Internet of Things becomes the dominant network of operation, [digital humans](https://www.trendhunter.com/trends/beyond-presence) are accelerating in popularity. Lil Wavi, for example, is one such character. Fully fictitious, the [CGI](https://www.trendhunter.com/trends/find-your-courage) avatar has a distinct social media presence that flows very on-brand. He was conceived by London-based creative director Emily Groom who seeks to fuse the real and digital worlds into a cohesive whole. Lil Wavi has become the "It-boy influencer" and brand ambassador of Groom's futurist streetwear label Waviboy which was launched back in 2016. Groom shares that the motivation behind creating him was out of a desire to "push fashion forward" in the digital age. The digital human definitely embraces the aesthetic of the common 'fuccboi.' He has an unruly social media presence which is why he makes for such an interesting online entity. Surely inspired by contemporary societal interactions, the digital human provides entertainment in the context of the tech age. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 85% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Digital Humans:** Exploring the rise of digital humans as influencers and brand representatives. - **Internet of Things:** Examining the growing dominance of the Internet of Things as a network of operation. - **Futurist Fashion:** Investigating the fusion of real and digital worlds in the fashion industry. ### Sectors Adopting This - **Fashion:** Identifying disruptive innovation opportunities in the fashion industry, particularly in the realm of digital influencers. - **Technology:** Exploring how the Internet of Things can create new opportunities and disrupt traditional industries. - **Marketing:** Analyzing how digital humans can be leveraged as influencers and brand ambassadors to reach a tech-savvy audience. ## Related on Trend Hunter - [Uplifting Virtual Influencer Collabs](https://www.trendhunter.com/trends/lennnie-x-dove.md) - [Virtual Influencer Creators](https://www.trendhunter.com/trends/optodolce.md) - [AI-Powered Virtual Influencers](https://www.trendhunter.com/trends/virtual-influencers.md) - [CGI-Created Fashion Campaigns](https://www.trendhunter.com/trends/find-your-courage.md) - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md) - [AI CEO Humanoids](https://www.trendhunter.com/trends/mika.md) - [Virtual Awards Presenters](https://www.trendhunter.com/trends/face-of-innovation.md) - [AI-Powered 3D Avatars](https://www.trendhunter.com/trends/avatai.md) - [Digital Basketball Player Humanoids](https://www.trendhunter.com/trends/metahuman-1.md)