# Limited-Edition Crypto Cosmetics e.l.f Cosmetics' New Collection is Dipped in Digital Gold NFTs By Elena Rahman | Published 2021-06-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/digital-gold-nfts References: [happi](https://www.happi.com/contents/view_breaking-news/2021-06-18/elf-cosmetics-enters-crypto-with-the-limited-edition-dipped-in-digital-gold-nft-collection/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+HappiBreakingNews) & [elfcosmetics](https://www.elfcosmetics.com/) e.l.f. Cosmetics is entering new frontiers and pushing its way into the digital space with its first collection of digital gold NFTs. The beauty brand's launch of crypto cosmetics uses non-fungible tokens stored on a digital ledger blockchain. With its new blockchain digital assets, the included e.l.f. Cosmetics products are unique. Three of e.l.f.'s best-selling and beloved holy grail products are featured in the company's dipped-in digital gold launch. This includes the beauty brand's Poreless Putty Primer, its 16HR Camo Concealer, as well as its [Ride or Die Lip Balm](https://www.trendhunter.com/trends/melting-lip-balm). All three of these products are transforming into 100 percent crypto, thereby allowing cosmetic consumers to own a piece of the iconic e.l.f. legacy. Image Credit: happi ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 40% | Activity: 65% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Crypto Cosmetics:** Combining traditional cosmetics with digital assets creates a new opportunity for cosmetics companies to engage with a new tech-savvy audience. - **NFT Beauty Products:** The use of non-fungible tokens in the beauty industry opens up opportunities for creating one-of-a-kind products that cater to individual preferences. - **Blockchain Beauty:** Integrating blockchain technology into the production and distribution of cosmetics can help ensure greater transparency and trust in the industry. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can adopt new technologies to create unique products that cater to individual preferences and engage with a tech-savvy audience. - **Blockchain:** The use of blockchain technology in the beauty industry can increase transparency and efficiency in the production and distribution of cosmetics. - **NFT:** The use of non-fungible tokens in the beauty industry offers opportunities for creating unique digital assets and products that can be owned and traded by consumers. ## Related on Trend Hunter - [Digital Avatar Cosmetics](https://www.trendhunter.com/trends/bitmoji-beauty-drop.md) - [Tycoon-Style Beauty Games](https://www.trendhunter.com/trends/elf-cosmetics-2.md) - [Virtual Beauty Speakeasies](https://www.trendhunter.com/trends/virtual-luxe-lounge.md) - [Collaborative Date-Ready Cosmetics](https://www.trendhunter.com/trends/elf-beauty.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Beauty Comedy Collaborations](https://www.trendhunter.com/trends/comedy-collaboration.md) - [Immersive Beauty Shopping Experiences](https://www.trendhunter.com/trends/elf-cosmetics-4.md) - [Affordable Cosmetics Holiday Bundles](https://www.trendhunter.com/trends/cosmetics-holiday.md) - [Beauty Product Perfumes](https://www.trendhunter.com/trends/hm-and-elf-cosmetics.md)