# Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers

By Laura McQuarrie | Published 2022-12-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/digital-going-out
References: [ww.fashionnetwork](https://ww.fashionnetwork.com/news/Bershka-launches-digital-holiday-collection-with-dressx) & [bershka](https://www.bershka.com/)

Digital Going Out is the digital-only holiday dress collection by Inditex-owned Bershka and DressX and it shares styles that can be sported with augmented reality filters. The collection includes pieces like metallic bubble dresses, oversized feather coats, shimmering dresses and chunky gold multilayer chain necklaces. These augmented reality items are available exclusively on the DressX app and they can be tried on for free.

With these styles, the brand hopes that customers will be inspired to create their own content in the form of videos, photos, posts, holiday cards and more.

These digital holiday dresses feed into the brand's holiday Going Out campaign and they specifically speak to Gen Z consumers who are expanding their virtual wardrobes and celebrating in the metaverse.