# Interactive Beer Fridges Bud Light's Digital Fridge Displays Reveal Branded Content By Laura McQuarrie | Published 2016-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/digital-fridge References: [thedrum](http://www.thedrum.com/news/2014/11/06/bud-light-roll-out-1000-connected-digital-fridges-across-us) & [budlight](http://www.budlight.com/) As a unique way of promoting the [Bud Light](https://www.trendhunter.com/trends/bud-light-x-traeger-grills) brand, Anheuser–[Busch InBev](https://www.trendhunter.com/trends/bush-lights) introduced [digital fridge displays](https://www.trendhunter.com/trends/samsung-5) to stores across the United States. On these dynamic display units, the fridge door doubles as a display surface for the brand to engage with consumers using an array of location-specific videos, graphics and animations. Beyond providing product information, the in-store display also serves as an eye-catching way for the brand to call attention to limited-time promotions, holidays or special events like the Super Bowl. While the advertising features are a main component of this connected beer fridge, it first and foremost serves as a working beer fridge for keeping brews cold. Beyond containing cans of beer, this kind of connected fridge could also be adapted to suit a number of products from dairy treats to sodas. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 18% | Activity: 82% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Displays:** Digital displays that engage consumers with location-specific videos and graphics present opportunities for in-store advertising and promotion. - **Connected Fridges:** Interactive beer fridges could be adapted to showcase a variety of products beyond just beer. - **Branded Content:** Utilizing fridge doors as branded display units can provide a unique way of engaging with consumers and promoting products. ### Industries Being Reshaped - **Beverage Industry:** Beer and other beverage companies can utilize connected fridges to promote products and connect with customers in-store. - **Retail Industry:** Interactive displays can help promote products and engage customers, improving the in-store experience and driving sales. - **Advertising Industry:** Brands can explore interactive and innovative ways of showcasing their products and creating brand awareness through digital display units. ## Related on Trend Hunter - [Gaming-Influenced Beer Fridges](https://www.trendhunter.com/trends/gaming-fridge.md) - [Sporty Fridge TVs](https://www.trendhunter.com/trends/fridge-tv.md) - [Electricity-Free Beer Fridges](https://www.trendhunter.com/trends/bud-ground-cooler.md) - [Back-Row Beer Campaigns](https://www.trendhunter.com/trends/back-rack-hack.md) - [Sleek Food Display Fridges](https://www.trendhunter.com/trends/kollect-smart.md) - [Digital Beer-Pouring Fireplaces](https://www.trendhunter.com/trends/miller-lites.md) - [Recharging Beer Fridges](https://www.trendhunter.com/trends/corona-recharge.md) - [Localized Beer-Fridge Campaigns](https://www.trendhunter.com/trends/the-neighborator.md) - [Connected Grocer Order Fridges](https://www.trendhunter.com/trends/kroger-smart-fridges.md)