# Avatar-Modeled Fashion Shows Anaïs Jourden's Digital Fashion Show Features Avatars and Humans By Ell Smith | Published 2020-03-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/digital-fashion-show1 References: [hypebae](https://hypebae.com/2020/3/anais-jourden-mak-virtual-reality-fashion-show-fall-winter-technology-nike) & [anaisjourden](http://www.anaisjourden.com/) Social distancing practices have led to the cancellation of some major events, pushing brands to get creative -- an example of this is ANAÏS JOURDEN's digital fashion show, which poses as a solution to the crowded fashion week. The label was set to do a runway show, but has now moved its efforts to the online world, producing a digital fashion show. The Hong Kong-based label leans into technology, debuting its new line by projecting [simulated models on a big screen](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition). [Virtual avatars are modeling](https://www.trendhunter.com/trends/modelverse) the brand's clothes, which feature custom NIke sneakers and swoosh-embedded apparel. The avatars were also joined alongside human models, bridging the gap between the online and offline world. Image Credit: ANAÏS JOURDEN, Nike ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 26% | Activity: 62% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Digital Fashion Shows:** Using avatars and virtual models to showcase clothing lines presents a disruptive innovation opportunity for fashion brands to adapt to social distancing practices. - **Simulation Technology in Fashion:** The use of simulated models in fashion shows opens up possibilities for brands to experiment with new presentation formats and engage a wider online audience. - **Online-offline Integration in Fashion:** Combining virtual avatars with human models in fashion shows creates an opportunity to bridge the gap between the digital and physical fashion experiences, leading to immersive and engaging events. ### Who This Affects Most - **Fashion:** The fashion industry can explore avatar-modeled fashion shows as a disruptive innovation to adapt to changing circumstances and reach global audiences. - **Technology:** Advancements in simulation technology offer disruptive innovation opportunities for the tech industry to provide solutions for creating realistic virtual models for fashion shows. - **Event Management:** The event management industry can leverage digital fashion shows as a disruptive innovation to organize immersive and interactive experiences that transcend physical limitations. ## Related on Trend Hunter - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [AI Overstock Models](https://www.trendhunter.com/trends/ovatars.md) - [Web3 Fashion Show Initiatives](https://www.trendhunter.com/trends/reinventing-the-runway.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [GenAI Eyewear Shows](https://www.trendhunter.com/trends/generative-ai-fashion-show.md) - [Digital Activewear Apparel](https://www.trendhunter.com/trends/alo-yoga-1.md) - [Digital Luxury Apparel](https://www.trendhunter.com/trends/valentino-1.md)