# Digital-Only Fashion Capsules Carlings' Digital Fashion Collection Boasts a Futuristic Outlook By Kalin Ned | Published 2018-11-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/digital-fashion-collection References: [hypebeast](https://hypebeast.com/2018/11/carlings-digital-clothing-collection-details) & [digitalcollectionrlings](https://digitalcollection.carlings.com/) Scandinavian retailer Carlings launches a digital fashion collection that challenges the status quo and takes a look at production values in the context of sustainability. Dubbed 'Neo-Ex,' the interactive capsule warrants a picture of the consumer which is used as a guideline for 3D designers to adequately fit the clothing. The digital fashion collection is a product of a culture that heavily relies on social media. Partly inspired by the onset of personalized digital avatars like Bitmoji, Carlings covers the [high fashion](https://www.trendhunter.com/trends/hm-x-glenn-martens) portion of this category with its online-only garments. With a base price of $11 USD, the pieces can go up to $33 USD. In addition to being highly interesting and engaging, Carlings' digital fashion collection is also a case for sustainability as it is "completely without negative environmental impact." ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Digital-only Fashion:** Fashion brands can explore the opportunity of creating digital-only fashion lines to cater to the emerging trend of personalized digital avatars. - **3D Design for Fashion:** Integrating 3D technology into fashion design may revolutionize the industry by providing designer flexibility while minimizing waste and reducing carbon footprint. - **Sustainable Fashion Production:** Brands can take advantage of sustainable fashion production methods, such as Carlings' 'Neo-Ex' collection, to create eco-friendly clothing with low environmental impact. ### Who This Affects Most - **Fashion:** The fashion industry can explore ways to integrate technology and sustainability to meet evolving consumer needs, adapt to fast-changing trends and reduce environmental impacts. - **Technology:** Technology companies can develop 3D design tools and software, offering services to fashion designers for creating high-quality, virtual clothing that is sustainable and accessible to the wider market. - **Environmental Conservation:** New products and services can be developed to support sustainable fashion production and reduce the negative environmental impact of traditional fashion manufacturing, such as textile waste and pollution. ## Related on Trend Hunter - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Digital Activewear Apparel](https://www.trendhunter.com/trends/alo-yoga-1.md) - [Metaverse-Launched Luxury Fashion Collections](https://www.trendhunter.com/trends/coach-spring-2024.md) - [Digital Luxury Apparel](https://www.trendhunter.com/trends/valentino-1.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Web3-Based Storytelling Projects](https://www.trendhunter.com/trends/the-fabricant-1.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md)