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# Timeless Digital Eyewear
Felix Gray's 'Nash' Protects Against Strain, Headaches and Fatigue

By Laura McQuarrie | Published 2018-01-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/digital-eyewear
References: [shopfelixgray](https://shopfelixgray.com/shop/nash/color-whiskey-tortoise-and-magnification-no-and-bluelight-yes)

Those who commonly experience headaches, eye strain, blurred vision and fatigue often do not realize that their discomfort may come from spending many hours of staring at a screen—people sometimes also fail to recognize that preventative steps can be taken to provide relief, including something as simple as donning a pair of digital eyewear. About a third of Americans spend eight hours of their day in front of their screen, but less than 10% have tried protecting their eyes with computer glasses.

Felix Gray creates [timeless digital eyewear frames](https://www.trendhunter.com/trends/frances-valentine-x-caddis-eyewear) with premium smudge- and scratch-resistant lenses with proprietary technology that eliminates glare and filters out blue light. When this type of light is emitted from digital devices, it can cause the eyes to work overtime to protect themselves from exposure, leading to many of the symptoms of [digital eye strain](https://www.trendhunter.com/trends/digital-eye-strain1). The brand's curated collection of unisex digital eyewear includes a range of classic styles named after renowned scientists and mathematicians, including Turing, Nash and Roebling.

As well as offering protection and style, the glasses are affordably priced and can be ordered in different colorways, with reading and non-prescription options available to best suit one's needs.

Felix Gray recently expanded its line of stylish [anti-glare computer glasses](https://www.trendhunter.com/trends/hannspree-hybri-monitor) with the Kepler, named after German mathematician Johannes Kepler.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 55% | Activity: 78% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Digital Eyewear:** Opportunity to innovate with digital eyewear technology to protect against eye strain and fatigue caused by excessive screen time.
- **Computer Glasses:** Disruptive innovation potential in the development of affordable and stylish computer glasses to address the growing need for eye protection during screen usage.
- **Blue Light Filter:** Opportunity to create innovative blue light filtering technology to reduce eye strain and related symptoms caused by prolonged exposure to digital devices.

### Industries Being Reshaped

- **Eyewear:** The eyewear industry has an opportunity to enhance product lines with digital eyewear options that incorporate blue light protection and stylish designs.
- **Technology:** Technology companies can explore developing and integrating blue light filtering technology directly into screens or devices to provide built-in eye protection.
- **Health and Wellness:** The health and wellness industry can focus on creating products and services that alleviate digital eye strain, including specialized eye exercises or alternative solutions.

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- [Stylish Sleep-Improving Eyewear](https://www.trendhunter.com/trends/premium-blue-light-glasses.md)
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- [Integrated Eye Health Apps](https://www.trendhunter.com/trends/eye-health.md)
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- [Anti-Myopia Reading Stands](https://www.trendhunter.com/trends/beaverlab-farseer-e1.md)
