# Sports-Inspired Digital Docuseries Purina Pro Plan Partners with Michael Phelps & Others By Kalin Ned | Published 2024-07-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/digital-docuseries References: [prnewswire](https://www.prnewswire.com/news-releases/worlds-most-decorated-swimmer-michael-phelps-and-team-of-pros-partner-with-purina-pro-plan-to-launch-fueled-by-docuseries-302186304.html)  [Purina Pro Plan](https://www.trendhunter.com/trends/purina-pro-plan) has partnered with Michael Phelps and a team of sports professionals — including gymnast Olivia Dunne, track star Lolo Jones, and sportscaster Erin Andrews — to launch the digital docuseries 'Fueled By.' The venture aims to showcase the athletes' commitment to their sports and the importance of proper nutrition, both for themselves and their dogs. Each episode of the digital docuseries provides a glimpse into the athletes' lives, highlighting the significant role their dogs play in their daily routines and how Pro Plan's nutrition supports their dogs' performance. The involvement of [well-known athletes](https://www.trendhunter.com/trends/adidas-you-got-this) in the digital docuseries adds a level of credibility to the campaign. Additionally, by emphasizing the bond between the athletes and their dogs, Purina Pro Plan is able to capture the attention of pet owners in a novel manner. Image Credit: Purina Pro Plan ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 51% | Activity: 52% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Celebrity-endorsed Brand Campaigns:** Drawing on the influence of well-known athletes enhances brand credibility and reach. - **Cross-species Nutritional Focus:** Highlighting the reciprocal health benefits between pets and their owners offers a fresh perspective on nutrition. - **Digital-first Marketing Strategies:** Launching a compelling online docuseries allows brands to engage with audiences in innovative, interactive formats. ### Who This Affects Most - **Pet Care:** Integrating human health and fitness themes can revolutionize marketing approaches within the pet care sector. - **Digital Media:** Creating high-quality, engaging content for digital platforms drives audience engagement and brand loyalty. - **Sports and Fitness:** Partnering with pet nutrition brands opens up cross-promotional opportunities to extend market reach. ## Related on Trend Hunter - [Sporty Pet-Centric Video Series](https://www.trendhunter.com/trends/purina-pro-plan.md) - [Pet-Focused Soccer Programming Initiatives](https://www.trendhunter.com/trends/national-pet-kit.md) - [Collaborative Domestic Violence Campaigns](https://www.trendhunter.com/trends/sarah-hyland.md) - [Olympic Athlete-Backed Meals](https://www.trendhunter.com/trends/athletebacked-meals.md) - [Energizing Protein Pastas](https://www.trendhunter.com/trends/barilla-protein-plus-pasta.md) - [Athletics-Inspired Greek Yogurt Campaigns](https://www.trendhunter.com/trends/oikos-pros.md) - [High-Altitude Dog Food Unboxings](https://www.trendhunter.com/trends/worlds-most-extreme-unboxing.md) - [Sports-Themed Pet Products](https://www.trendhunter.com/trends/petsmart-team-usa.md) - [Dog-Starring Sporty Campaigns](https://www.trendhunter.com/trends/minds-best-friend.md)