# Digital Display Shelving STRATACACHE's Next-Gen Visual Marketing Supports Interactive Shopping By Laura McQuarrie | Published 2019-06-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/digital-display-shelving References: [prnewswire](https://www.prnewswire.com/news-releases/stratacache-to-debut-advanced-visual-merchandising-and-marketing-technology-at-globalshop-2019-300872513.html) & [stratacache](https://www.stratacache.com/) At GlobalShop 2019, STRATACACHE is introducing its newest marketing technology, including [digital display shelving solutions](https://www.trendhunter.com/trends/shelf-analytics) that support an interactive shopping experience. The digital displays can be integrated into standard fixtures to instantly modernize sections of a store, all the while providing an experience that's centered on personalization and engagement. The [touchscreen shelving solution](https://www.trendhunter.com/trends/pricer-avenue) gives consumers the chance to look up recipes on the spot, perform mobile coupon checks, discover new products in a dynamic way and even tap into loyalty programs. STRATACACHE also notes that the "return on digital investment can be increased by monetizing screen content with high-value, prioritized brand placement and dynamic advertising content based on user preferences." At the upcoming event, STRATACACHE will also be introducing new marketing technology with all-in-one touchscreen tablets and guided shopping experiences. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 86% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Interactive Shopping Displays:** Innovative interactive shopping displays that offer personalized experiences within stores and can be monetized for high-value brand placement and dynamic advertising content. - **Touchscreen Shelf Technology:** Next-gen touchscreen shelves that modernize stores and allow consumers to look up recipes, perform mobile coupon checks, and tap into loyalty programs. - **All-in-one Touchscreen Tablets:** Advanced all-in-one touchscreen tablets that offer guided shopping experiences for customers and help businesses increase customer engagement and sales. ### Who This Affects Most - **Retail Industry:** Retailers can use interactive displays to better engage customers, promote high-value brands, and increase sales and customer loyalty in their stores. - **Advertising Industry:** The advertising industry can leverage touchscreen shelf technology to create dynamic advertising experiences that resonate with customers and drive brand awareness and sales. - **Technology Industry:** The technology industry can create more advanced all-in-one touchscreen tablets to support new interactive shopping experiences and help retailers and brands enhance customer engagement and loyalty. ## Related on Trend Hunter - [Attention-Grabbing Retail Displays](https://www.trendhunter.com/trends/auo.md) - [Stretched Retail Shelf Displays](https://www.trendhunter.com/trends/mds-rise.md) - [In-Store Audience Engagement Solutions](https://www.trendhunter.com/trends/instore-audience-engagement.md) - [Interactive Smart Retail Displays](https://www.trendhunter.com/trends/onq.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md) - [QR-Enabled Shelf Tags](https://www.trendhunter.com/trends/smart-shelf-tags.md) - [Digital Grocery Screens](https://www.trendhunter.com/trends/kroger-2.md) - [Video-Equipped Smart Shelf Tags](https://www.trendhunter.com/trends/cornerstone-for-natural.md) - [Large-Scale Digital Signage](https://www.trendhunter.com/trends/largescale-digital-signage.md)