At the Campus Party tech event near São Paulo, Brazil, IBM set up a campaign that used digital currencies to boost the value of IBM Cloud.
At the Campus Party event, which is described as "biggest geek event in the world," attendees were invited to download an app called IBM Rain. Once downloaded, people were collected within a small area, as if gathering under a rain cloud. But rather than being rained on and getting wet from actual water, or any of the elements, attendees were able to hold up their smartphones to collect falling Bitcoins.
The power behind this campaign is the IBM Cloud, which makes use of the weather app to call people to a specific location in real-time. Once a phone is held overhead, users were able to collect the digital currency.
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