# 360-Degree Digital Concerts Icona Pop Released Its Newest Song to Fans in a Private Online Concert By Cadhla Gray | Published 2015-12-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/digital-concert References: [samsung](http://www.samsung.com/se/circleofsound/) & [ddb.se](http://www.ddb.se/) Merging modern marketing techniques, [innovative speaker systems](https://www.trendhunter.com/trends/soundcore) and musical entertainment, Icona Pop released its newest song through a private digital concert in an interactive collaboration with [Samsung](https://www.trendhunter.com/trends/multifunctional-music-frame). Experienced by just 360 lucky fans, the Swedish electric pop band livestreamed a performance of 'F.U' to fans watching from their smartphones, tablets or computers. With microphones and cameras around the circular stage, the 360-degree effect mimicked that of Samsung's new R7 360-degree speakers. In the co-branded campaign facilitated by DDB Stockholm ad agency, Samsung's newest speaker system was also unveiled, emphasizing the R7's 360 sound capabilities. Letting listeners experience the same quality of sound from any area of a room, the centrally-placed speakers are revolutionary to the audio and entertainment world. With this new innovation, Samsung introduces a [new way of product marketing](https://www.trendhunter.com/trends/music-deserves-bose). ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 15% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **360-degree Digital Entertainment:** Utilizing 360-degree speaker systems to provide immersive digital entertainment experiences. - **Private Online Performances:** Performing exclusive shows for a select number of fans through private online concert experiences. - **Interactive Collaborations:** Partnering with brands and technology companies to create interactive marketing campaigns through digital concerts. ### Industries Being Reshaped - **Audio Technology:** Innovating sound systems and speakers to provide immersive audio experiences for digital concerts and performances. - **Entertainment:** Providing new ways for fans to experience and engage with live music and other forms of entertainment through innovative digital platforms. - **Marketing and Advertising:** Creating interactive and engaging marketing campaigns through digital concerts and immersive experiences with branded products. ## Related on Trend Hunter - [Retro Comprehensive Versatile Speaker](https://www.trendhunter.com/trends/multifunctional-music-frame.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Immersive Virtual Reality Concerts](https://www.trendhunter.com/trends/immersion-vr.md) - [Immersive Keyboard-Focused Events](https://www.trendhunter.com/trends/pop-icon-keys.md) - [Interactive Music Photo Frames](https://www.trendhunter.com/trends/wicked-x-samsung.md) - [High-Profile Live Performance Marketing](https://www.trendhunter.com/trends/highprofile-marketing-event.md) - [Decor-Conscious Audiophile Speakers](https://www.trendhunter.com/trends/samsung-music-studio-5-and-7.md) - [Immersive Audio Experiences](https://www.trendhunter.com/trends/xo-audio.md) - [Curvaceous Streaming Service Speakers](https://www.trendhunter.com/trends/spotify-jukebox.md)