# Personal Digital Closet Services fash-on's Services Help Customers Understand Their Preferences By Laura McQuarrie | Published 2022-01-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/digital-closet-services References: [businesswire](https://www.businesswire.com/news/home/20220114005018/en) & [fash-on.store](https://www.fash-on.store/) fash-on is a fashion and tech start-up that is exploring a unique approach to the fashion commerce market through personal shopper and digital closet services. The online-offline fashion commerce solution was developed for the post-COVID-19 era and some of the services that customers can take advantage of include the [Personal Digital Closet Service](https://www.trendhunter.com/trends/eurofins-cosmetics-global-testing) and the [Personal Shopper Service](https://www.trendhunter.com/trends/avion-rewards). Both of these options help customers get to know their own preferences better and leverage the expertise of others. fash-on is also coming to stores with kiosks for the purposes of offering in-store promotions and contactless customer sales. With these in-store kiosks, the start-up plans to attract Millennials and Gen Z shoppers who are looking for affordable, premium services. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 87% | Activity: 90% | Freshness: 11% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Personal Digital Closet Services:** Tech startups exploring personal digital closet services will allow fashion enthusiasts to understand their preferences and offer customized fashion recommendations. - **Online-offline Fashion Commerce Solutions:** Companies are developing online-offline fashion commerce solutions for the post-COVID era, bridging the gap between physical stores and e-commerce. - **In-store Kiosks for Contactless Customer Sales:** Retailers are implementing contactless customer sales through in-store kiosks, which provide a safe shopping experience for customers during the pandemic while also offering promotions and premium services. ### Industries Being Reshaped - **Fashion and Tech:** Fashion and tech companies are collaborating to create innovative personalized shopping experiences through digital closet services and online-offline commerce solutions. - **Retail:** Retailers are implementing contactless customer sales through in-store kiosks, which provide a safe shopping experience for customers during the pandemic while also offering promotions and premium services. - **E-commerce:** Companies are bridging the gap between physical stores and e-commerce by developing online-offline fashion commerce solutions for the post-COVID era. ## Related on Trend Hunter - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [Style Intelligence Platforms](https://www.trendhunter.com/trends/fitchecklab.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [Personal Shopping Assistants](https://www.trendhunter.com/trends/ask-klarna.md) - [AI-Driven Fashion Platforms](https://www.trendhunter.com/trends/heybeauty.md) - [Sustainable AI Fashion Platforms](https://www.trendhunter.com/trends/pronti-ai.md) - [Fashion AI Platforms](https://www.trendhunter.com/trends/fashion-ai-platforms-ai-fashion-concierege-app-aesthetic-creates-a-tailored.md) - [AI-Powered Fashion Agents](https://www.trendhunter.com/trends/gensmo.md) - [AI Style Assistants](https://www.trendhunter.com/trends/fitcheck-ai1.md)