# Memorable Digital Brand Identities Zencargo Taps Ranganath Krishnamani for a Browser-Friendly Vibe By Kalin Ned | Published 2018-12-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/digital-brand-identity References: [behance.net](https://www.behance.net/gallery/70528075/Zencargo-concept-Illustrations) & [zencargo](https://www.zencargo.com/) Zencargo is the London start-up that commissioned Bangalore-based graphic designer Ranganath Krishnamani to produce a digital brand identity that is accessible, straightforward and aesthetically pleasing. The label offers "one-stop solution for all logistic shipments visible in one place accross [the] supply chain." Given that the mission of the business can be quite overwhelming and confusing, Ranganath Krishnamani focuses on creating an extension of the brand into the digital space through [quirky illustrations](https://www.trendhunter.com/trends/boldcraft-by-ash) that serve as mini diagrams. In addition, Zencargo's website layout is made to be efficient through [friendly UX and UI design](https://www.trendhunter.com/trends/brandest). The idea behind Ranganath Krishnamani's adorable, design-forward digital brand identity is to promote a better understanding of Zencargo's "workflow, features, and benefits." ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 98% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Quirky Illustrations:** Using playful and unique illustrations to enhance brand identity and promote better understanding of products or services. - **Efficient UX/UI Design:** Emphasizing user-friendly website layouts and interfaces to enhance the overall user experience and increase efficiency. - **Accessible Branding:** Creating digital brand identities that are straightforward, aesthetically pleasing, and accessible to a wide range of users. ### Who This Affects Most - **Graphic Design:** Exploring new possibilities in graphic design to create visually appealing and memorable brand identities. - **Logistics:** Leveraging digital brand identities to simplify complex logistics processes and provide a seamless user experience for supply chain management. - **Digital Marketing:** Utilizing creative and accessible brand identities to attract and engage customers in the digital marketing space. ## Related on Trend Hunter - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Accessible Brand Design Tools](https://www.trendhunter.com/trends/good-enough-logos.md) - [Accessible Design Campaigns](https://www.trendhunter.com/trends/really-really-good-design.md) - [Brand Identity-Building Tools](https://www.trendhunter.com/trends/zoviz.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Rebranded Snack Packaging](https://www.trendhunter.com/trends/graze.md) - [Vibrant Parent-Focused Brands](https://www.trendhunter.com/trends/cookma.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md)