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# Engaging Digital Book Alternatives
Yarn Offers Entertaining Chat & Text Stories to Digital Nomads

By Kalin Ned | Published 2018-09-04 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/digital-book-alternative
References: [hackernoon](https://hackernoon.com/how-to-win-generation-z-igen-with-a-mobile-app-97fa84cc0f85) & [itunes.apple](https://itunes.apple.com/ca/app/yarn-chat-text-stories/id1195233335?platform=ipad&preserveScrollPosition=true#platform/ipad)

Yarn is an engaging digital book alternative that will specifically appeal to Generation Z due to its formatting. The mobile application relies on a chat-based storytelling method that also satisfies the tendency of looking through someone else's text messages. From fictitious conversations between celebrities to "a frantic group chat after accidentally liking an ex's photo on [Instagram](https://www.trendhunter.com/trends/sendit-app)," the digital book alternative definitely has all the properties that will appeal to the younger reader. In addition, Yarn boasts conversation-based short stories that are mysterious, suspenseful and ones that even carry a smidge of horror.

This experimental venture into storytelling is specifically dedicated to finding new ways to engage the younger reading audience. It is extremely evident that Yarn is created with the digital nomad in mind.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 43% | Activity: 60% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Chat-based Storytelling:** Opportunities for companies to create new engaging digital book alternatives that appeal to Gen Z using chat-based storytelling.
- **Interactive Stories:** Opportunities to develop apps that provide users with interactive stories that satisfy the need to look through someone else's text messages.
- **Mystery and Suspenseful Short Stories:** Opportunities for content creators to produce digital short stories with mysterious, suspenseful and horror themes.

### Industries Being Reshaped

- **Publishing:** Publishing companies can invest in developing chat-based storytelling methods to create digital book alternatives that appeal to younger readers.
- **Entertainment:** The entertainment industry can explore new ways to create interactive and chat-based content experiences for users.
- **Mobile App Development:** Opportunities for developers to create apps that specialize in chat-based or interactive storytelling experiences.

## Related on Trend Hunter

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- [Advanced Literary Apps](https://www.trendhunter.com/trends/literary-apps.md)
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- [Social Reading Apps](https://www.trendhunter.com/trends/social-app-for-readers.md)