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# Virtual Protest Events
Anti-Racist Campaigners Launched a Digital Black Lives Matter Protest

By Grace Mahas | Published 2020-06-09 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/digital-black-lives-matter-protest
References: [thenational.scot](https://www.thenational.scot/news/18501131.virtual-black-lives-matter-protest-planned-scotland/) & [facebook](https://www.facebook.com/scottishtuc)

The Scottish Trades Union Congress (STUC) recently planned a [digital black lives matter protest](https://www.trendhunter.com/trends/this-is-me-this-is-us) for anti-racist campaigners to attend during the COVID-19 pandemic. The virtual protest took place on Sunday June 7th, 2020 and featured prominent speakers including playwright Hannah Lavery, Justice Secretary Humza Yousaf, and Sheku Bayoh's sister Kadie Johnson.

The platform explained its rational for hosting a virtual protest, stating: "The STUC fully understands the depth of anger and desire to show solidarity that is moving people to attend the physical rally in Glasgow Green on Sunday. However, given the threat to our communities of coronavirus, we cannot in all conscience advise people to attend that event. But people want to protest. And people want to know what they can do."

Image Credit: Shutterstock

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 87% | Activity: 97% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### What Makes This Trend Stand Out

- **Virtual Protest Events:** Creating digital platforms for organizing and participating in protests
- **Anti-racist Campaigning:** Increasing activism and awareness towards racial equality and justice
- **Digital Solidarity:** Finding new ways to show support and unity through online channels

### Sectors Adopting This

- **Social Media:** Developing platforms and tools to facilitate virtual protests and amplify messages
- **Event Management:** Adapting to the shift towards virtual events and organizing impactful protests online
- **Digital Activism:** Leveraging technology and digital platforms to advocate for social justice causes

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