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# Phone-Friendly Digital Banks
Nigeria's Fully Digital Bank, ALAT by WEMA, Emphasizes Ease of Use

By Laura McQuarrie | Published 2017-06-15 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/digital-banks
References: [alat.ng](http://www.alat.ng/) & [itunes.apple](https://itunes.apple.com/gb/app/alat/id1222853161?mt=8)

'ALAT' is the name of Nigeria's first [fully digital bank](https://www.trendhunter.com/trends/mahalo-banking) by WEMA, which makes it incredibly easy for consumers to manage their finances straight from their smartphone.

The digital-first bank promises that signing up with one's phone is just a five-minute process that completely eliminates paperwork and only requires one's BVN and phone number. Within just a few days, ALAT bank customers are able re receive a free bank card after opening an account. When it comes to changing one's personal information, the bank promises that one can take a "DIY" approach using just a phone's camera.

With the ALAT app, customers are also able to [schedule payments and transfers](https://www.trendhunter.com/trends/spush-wallet), as well as effortlessly look after their [local and international cards](https://www.trendhunter.com/trends/waza). To further entice consumers to join this digital bank, ALAT offers rates that rival traditional brick-and-mortar financial institutions.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 40% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **Digital Banking:** The trend towards fully digital banks like ALAT by WEMA in Nigeria presents an opportunity for disruptive innovation in the financial industry.
- **Mobile Banking:** The rise of smartphone-based banking apps, such as ALAT, opens up new possibilities for disruptive innovation in mobile banking technology.
- **Paperless Banking:** ALAT's emphasis on eliminating paperwork in the account sign-up process reflects a growing trend towards paperless banking, creating opportunities for disruptive innovation in streamlining administrative processes.

### Industries Being Reshaped

- **Banking:** The digital-first approach of banks like ALAT highlights the potential for disruptive innovation in the traditional banking industry.
- **Fintech:** The success of ALAT and other digital banks paves the way for disruptive innovation in the fintech industry, particularly in mobile banking and digital payment solutions.
- **Technology:** The emergence of digital-first banks demonstrates the need for disruptive innovation in technology, particularly in developing secure and user-friendly mobile banking apps.

## Related on Trend Hunter

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