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# Digital Art Festival Resfest 2007 in Buenos Aires

By Hernando Gomez Salinas | Published 2007-01-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/digital-art-festival-resfest-2007-in-buenos-aires
References: [baspotting.blogspot](http://www.baspotting.blogspot.com) & [baspotting.blogspot](http://www.baspotting.blogspot.com)

[Resfest 2007 Buenos Aires](http://www.resfest.com/schedule2006.php?city=Buenos+Aires%2C+Argentina) will be placed, in [Malba.](http://www.malba.org.ar)
Resfest is a digital art festival that explores the dynamics between the cinema, the art, the music and the design. Every year the festival projects short films, animations and videoclips in an atmosphere that combines technology and live music.
Created in 1997 by[RES](http://www.res.com) magazine , Buenos Aires edition is organized since 2006 by the experimental studio [AmautaLab.](http://www.amautalab.com)
Here the short film â€œHow To Be to Happy Human Beingâ€ created by " El Infierno" productions (Carlos Baccetti and Ramiro Agulla are the owners) . The short film was exposed in Resfest 2006 and was directed by the art director, [Javier Lourenco](http://www.javierlourenco.blogspot.com).
[Resfest 2006 Videos, here.](http://interactivista.blogspot.com/2006/04/resfest-todo-lo-bueno-tiene-que.html)

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 53% | Activity: 83% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What's Driving This Trend

- **Digital Art Festivals:** There is an opportunity for companies in the creative industry to sponsor or collaborate with digital art festivals to showcase their work and connect with a younger, tech-savvy audience.
- **Multimedia Experiences:** There's an opportunity to create engaging, multimedia experiences that combine film, art, music, and design in new ways for audiences at festivals and events.
- **Experimental Film and Animation:** Experimental film and animation are gaining in popularity and could disrupt the traditional film and entertainment industries. Companies could invest in these emerging art forms to stay ahead of the curve.

### Who This Affects Most

- **Creative Industries:** Digital art festivals create opportunities for companies in creative industries such as film, music, art, and design to showcase their work and connect with audiences.
- **Event Planning Industry:** Event planning companies can embrace the trend of incorporating technology and multimedia experiences at events to enhance the attendee experience.
- **Advertising and Marketing:** Advertising and marketing agencies have an opportunity to collaborate with digital art festivals and experimental filmmakers to create innovative and engaging campaigns.

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