# Unexpected Automotive Ads Volkswagen's Creative Digital Ad Mimics a Driver's Blind Spot By Laura McQuarrie | Published 2015-02-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/digital-ad References: [adsoftheworld](http://adsoftheworld.com/media/online/volkswagen_blind_spot) & [vw.br](http://www.vw.com.br/pt.html) It might be apparent how [Volkswagen's](https://www.trendhunter.com/trends/game-on) Side Assist provides you with an extra pair of eyes while you're in the car, but this clever digital ad recreates the experience on a tablet. When flipping through pages on a tablet, the ad is set up to halt and split so that a motorcycle races by and appears out of nowhere. Then, the ad slowly fades to reintroduce the features of Side Assist. By catching people off guard with a video clip in an unexpected place, this digital ad is a smart way to simulate how life-saving the [Volkswagen technology](https://www.trendhunter.com/trends/driver-assistance-system) can be. Although this idea is a perfect fit for Side Assist, this unconventional approach could also be used to advertise similar products that have surprising features. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 20% | Activity: 64% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Clever Digital Ads:** Using unexpected and interactive elements in digital ads to engage and surprise viewers. - **Simulating Real-life Experiences:** Recreating real-life situations in advertisements to demonstrate the effectiveness and benefits of a product. - **Unconventional Advertising Approaches:** Exploring innovative and nontraditional methods to promote products and capture the attention of consumers. ### Who This Affects Most - **Automotive:** Opportunity for automotive companies to create interactive ads that showcase the safety features of their vehicles. - **Technology:** Potential for technology companies to develop digital ads that simulate real-life experiences to highlight the capabilities of their products. - **Advertising and Marketing:** Opportunity for advertising agencies to explore unconventional approaches in creating unique and memorable advertisements for their clients. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Branded NFT Treasure Hunts](https://www.trendhunter.com/trends/game-on.md) - [AI Vehicle App Features](https://www.trendhunter.com/trends/myvw-mobile-app.md) - [GenAI Car Marketplace Ads](https://www.trendhunter.com/trends/carro-surprisingly-short.md) - [AI-Lead Car Ads](https://www.trendhunter.com/trends/Be-Surreal-Be-Ford.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Weather-Triggered 3D Ads](https://www.trendhunter.com/trends/volta-media.md)