# Privacy-Protecting Digital Ad Platforms
This Advertising Platform Doesn't Use Third-Party Tracking

By Rahul Kalvapalle | Published 2021-11-24 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/digital-ad-platform
References: [finance.yahoo](https://finance.yahoo.com/news/kddi-supership-launch-next-generation-060000483.html) & [kddi](https://www.kddi.com/corporate/kddi/public/privacy-portal/)

![Privacy-Protecting Digital Ad Platforms](https://cdn.trendhunterstatic.com/thumbs/465/digital-ad-platform.jpeg)

Japanese-based companies KDDI and Supership have joined forces to create a new digital ad platform that is designed to offer refined and relevant advertisements to customers whilst also placing high importance on the privacy of their data.

Currently, most digital ad platforms and marketing services make use of third-party data that's garnered by tracking consumers behaviour with tools such as cookies.

The new digital ad platform devised by KDDI and Supership, which is set to be launched in January 2022, gets around this problem by crafting single-use digital tokens for individual website and app activities in conjunction with permission-based variables such as age group and gender. This makes it possible to convey effective marketing and advertising to consumers without compromising on their privacy.

Image Credit: KDDI / Supership