# Cry-Inducing Onion Pizzas The DiGiorno Cry Pie Was Created to Be an Emotional Crutch By Laura McQuarrie | Published 2023-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/digiorno-cry-pie References: [prnewswire](https://www.prnewswire.com/news-releases/digiorno-unveils-exclusive-all-onion-pizza-just-in-time-for-college-hoops-most-emotional-tournament-301768053.html) & [DiGiornoCryPie](http://DiGiornoCryPie.com)  The [DiGiorno](https://www.trendhunter.com/trends/thanksgiving-pizza-pies) Cry Pie is not only an unusual pizza for its choice of toppings, but it's also "the first-ever pizza that can also be used as an emotional crutch." In preparation for a college basketball tournament that brings up a lot of emotions, the brand created a pizza that they can blame for making them cry. Knowing that some basketball fans will suffer a loss, this pizza will be there to mask the heartbreak. Fans can enter for their chance to win this exclusive pizza pie for a limited time online. Made with the brand's [Classic Thin Crust](https://www.trendhunter.com/trends/digiorno-wood-fired-style-crust-pizza), mozzarella cheese, [creamy alfredo-style sauce](https://www.trendhunter.com/trends/donatos-pizza-creamy-parm-sauce) and of course, plenty of onions in the form of caramelized yellow onions, red onions and green onions for a "tear-worthy taste." ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 87% | Activity: 94% | Freshness: 14% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Emotional Food:** Food products that serve as an emotional crutch to consumers are gaining popularity, creating opportunities for brands to create unique emotional food experiences. - **Unconventional Toppings:** Innovative and interesting toppings for traditional dishes, such as onion pizza, are becoming a popular trend in the food industry, presenting opportunities for food brands to experiment with unusual flavor combinations. - **Interactive Marketing:** Interactive marketing campaigns, such as DiGiorno's 'Cry Pie' social media contest, are becoming increasingly popular in the food industry as an effective way to engage consumers and create buzz around a product. ### Industries Being Reshaped - **Food:** In the food industry, there is an opportunity to create more emotionally driven products that cater to consumers' needs - whether that be comforting food during a breakup or celebratory food for a promotion. - **Marketing:** With the rise of social media and digital marketing, there is a growing need for innovative and interactive marketing campaigns in the food industry that engage consumers and create brand loyalty. - **Sports and Entertainment:** Companies can take advantage of major sports events by creating products related to the event in question, such as DiGiorno's Cry Pie as a way of helping fans' cope with any disappointments arising from their team's loss. ## Related on Trend Hunter - [Divisive Frozen Pizzas](https://www.trendhunter.com/trends/pineapple-pickle-pizza.md) - [Re-Imaged Thanksgiving Pizza Pies](https://www.trendhunter.com/trends/thanksgiving-pizza-pies.md) - [Heart-Shaped Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-heartichoke-pizza.md) - [Pizza Crust Ice Cream Cones](https://www.trendhunter.com/trends/pizza-crust-ice-cream-cone.md) - [Stuffed Thin Crust Pizzas](https://www.trendhunter.com/trends/stuffed-thin-crust-pizza.md) - [Ranch-Flavored Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-and-hidden-valley-ranch.md) - [Topping-Heavy Pizzas](https://www.trendhunter.com/trends/fully-stuffed-crust-pizza.md) - [Thick Detroit-Style Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-detroit-style.md) - [Cup-Shaped Pepperoni Pizzas](https://www.trendhunter.com/trends/papa-johns-1.md)