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# Digi Camo Canvas Footwear
Converse CONS Drops Two New Casual Footwear Options

By Amy Duong | Published 2021-03-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/digi-camo
References: [hypebeast](https://hypebeast.com/2021/3/converse-cons-chuck-taylor-all-star-pro-one-star-digi-camo-release-info) & [converse](https://www.converse.com/shop/mens-shoes?srule=Newest-to-Oldest&start=0&sz=21)

[Converse](https://www.trendhunter.com/trends/chuck-taylor-2) CONS, a skate-focused sub label by Converse introduces two new silhouettes that are spotlighted by the [Digi Camo](https://www.trendhunter.com/trends/digi-camo-1) colorway. The first of the two is detailed with a desert camouflage palette and the second sneaker has a woodland camouflage palette.

Both of the sneakers take on a futuristic angle on militaristic designs. The [Chuck Taylor](https://www.trendhunter.com/trends/stranger-things-converse) All Star Pro has the camo detail from the heel down to the forefoot, resting on top of a white rubber toe cap around the front. The Pro Leather sneaker has camouflage from the front to the back with no contrast with the exception of a black star graphic by the quarter. The Chuck Taylor sneaker has a patch on the lateral collar and all silhouettes are finished with black laces, white midsoles, and molded CX foam footbeds.

Image Credit: Converse

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 31% | Activity: 5% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Why This Trend Is Growing

- **Digitized Camouflage Footwear:** The digitized camouflage colorway opens up opportunities for footwear brands to explore the digitization of traditional designs.
- **Skate-inspired Footwear:** The new Converse CONS silhouettes provide inspiration for skatewear brands to create their own bold takes on traditional designs.
- **Blending Military and Streetwear Styles:** Combining militaristic patterns with streetwear design elements presents an opportunity for fashion brands to create disruptive products for urban youth.

### Industries Being Reshaped

- **Footwear:** The new Converse CONS footwear options showcase the potential for innovation and creative colorways in the footwear industry.
- **Skatewear:** Skatewear brands can gain inspiration from the design elements of the new Converse CONS silhouettes to create their own skate-inspired footwear and apparel.
- **Fashion:** Brands in the fashion industry can experiment with blending traditional military design elements with streetwear to create new and unique styles.

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