# Healthy Gut-Friendly Granola Premier Foods’ Brand 'Lizi’s' Debuts New Digestive Health Granola By Grace Mahas | Published 2019-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/digestive-health-granola References: [foodbev](https://www.foodbev.com/news/premier-foods-brand-lizis-launches-digestive-health-granola/) & [lizis](https://www.lizis.co.uk/functional-dietary-c15) Lizi's, the renowned, health-focused cereal company, recently launched a new 'Digestive Health Granola' that supports a healthy gut and digestive system. The vegan granola boasts [over one billion cultures](https://www.trendhunter.com/trends/good-for-the-gut-recipes) as well as [4 grams of fiber](https://www.trendhunter.com/trends/enzymedica) per every 50 grams serving. The Digestive Health Granola also features natural ingredients including walnuts, coconut, toasted oats, almonds, pumpkin seeds, pecans, and sunflower seeds. In addition, the health-focused granola boasts stomach-friendly bacteria such as Bacillus coagulans GBI-30 6086. According to Alice Bream, brand manager at Lizi’s Granola: “Gut health affects almost every aspect of overall health from how well people sleep and how often they catch a cold, to mental wellbeing and happiness." With this knowledge in mind and with the recent spike in [gut-related health products](https://www.trendhunter.com/trends/premium-koji-granola), its no wonder Lizi's has tapped into consumer's needs to create digestive-specific granola. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 35% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Digestive Health Products:** The rise in gut-related health concerns presents an opportunity for innovative products like digestive-specific granola. - **Plant-based Granola:** The increasing popularity of veganism and plant-based diets creates a demand for granola made without animal products. - **Functional Foods:** Consumers are seeking out foods that provide health benefits beyond basic nutrition, leading to opportunities for granola fortified with probiotics and other functional ingredients. ### Industries Being Reshaped - **Cereal and Breakfast Foods:** The cereal industry can capitalize on the growing demand for healthy gut-friendly breakfast options like digestive health granola. - **Health and Wellness:** The health and wellness industry can incorporate digestive-specific granola into their product offerings to meet the needs of consumers focused on gut health. - **Natural Foods and Supplements:** The natural foods and supplements industry can explore the market for granola fortified with probiotics, nuts, and seeds to cater to consumers seeking functional foods. ## Related on Trend Hunter - [Dessert-Like Gut Health Snacks](https://www.trendhunter.com/trends/activia-gut-health.md) - [Gut Health Granola Ranges](https://www.trendhunter.com/trends/biome-muesli.md) - [High-Fiber Gut Boosters](https://www.trendhunter.com/trends/35-gut-booster-mega-mix.md) - [Real-Food Prebiotic Drinks](https://www.trendhunter.com/trends/daily-gut-health-support.md) - [Gut-Friendly Overnight Oats](https://www.trendhunter.com/trends/overnight-gut-oats.md) - [Drinkable Gut Health Products](https://www.trendhunter.com/trends/activia-kefir.md) - [Gut-Friendly Granola Clusters](https://www.trendhunter.com/trends/gut-friendly-granola-clusters.md) - [Fiber-Powered Oat Snacks](https://www.trendhunter.com/trends/oat-snacks.md) - [Prebiotic Gut Health Snacks](https://www.trendhunter.com/trends/gutzy.md)