# Relaxed Japanese Streetwear DIGAWEL's Spring/Summer Line Was Paired with a Unique Lookbook By Riley von Niessen | Published 2016-11-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/digawel References: [hypebeast](http://hypebeast.com/2016/11/digawel-4-2017-spring-summer-lookbook) & [digawel](http://www.digawel.com/) [DIGAWEL](https://www.trendhunter.com/trends/creative-class-uniform), a casual menswear brand that's based in Japan, recently released an extensive lookbook that highlights the offerings from its 2017 seasonal selection. Comprised of [relaxed fits](https://www.trendhunter.com/trends/human-made-drop), DIGAWEL's Spring/Summer line is perfect for consumers who have an appreciation for simplistic looks that have just the right amount of attitude. Clearly drawing from vintage motifs, classic cuts are emblazoned with with one-of-a-kind [graphic illustrations](https://www.trendhunter.com/trends/wasted-youth-x-tappei). One which especially stands out is depicted on the front of a gray tee, where a Frankenstein-like portrait in drawn in an artfully scribbled fashion. Meanwhile, others are decorated with bold lettering and a diverse range of images, helping to give each a sense of individuality. The laidback nature of the apparel is additionally heightened with frayed hems and washed-out colors. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 85% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Relaxed Japanese Streetwear:** Opportunity for brands to incorporate vintage motifs and unique graphics into their casual menswear lines. - **Simplistic Attitude:** Opportunity to add attitude to simplistic looks with bold lettering and individualistic imagery. - **Artfully Scribbled Fashion:** Opportunity to utilize artful scribbling to create unique graphics on clothing items. ### Who This Affects Most - **Fashion:** Opportunity for fashion brands and retailers to incorporate relaxed Japanese streetwear into their collections. - **Graphic Design:** Opportunity for graphic design companies to collaborate with brands to create unique graphics for streetwear. - **Printing and Textile Industries:** Opportunity for companies in the printing and textile industries to innovate the creation of vintage motifs and artful scribbling onto fabrics. ## Related on Trend Hunter - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Vintage Style Streetwear](https://www.trendhunter.com/trends/human-made-drop.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Spring-Ready Technical Danish Fashion](https://www.trendhunter.com/trends/fce-2.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md)