# Retro Gamer Beer Covers The Dig Dug Can Cozy Keeps Your Drink Cold Until You Run Out of Quarters By Michael Hines | Published 2012-12-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dig-dug-can-cozy References: [technabob](http://technabob.com/blog/2012/12/22/dig-dug-can-cozy/) & [etsy](http://www.etsy.com/listing/118306375/dig-dug-inspired-can-cozy) The Dig Dug can cozy is designed for retro gamers who fancy a beer every now and then. The can cozy was crocheted and hand-stitched by [Etsy](https://www.trendhunter.com/trends/arcade-clock) merchant CrochetCozies to look like Pooka, one of the original monsters from the 80s arcade classic. According to the person behind CrochetCozies, known only as "[GG](https://www.trendhunter.com/trends/together-valentines-day)," the Dig Dug can cozy was not made from any pattern, thus making it a one-of-a-kind design. There's a massive market for retro gaming drinking accessories. Everything from old-school bottle openers to [8-bit beer cozies](https://www.trendhunter.com/trends/puffin-x-peanuts-christmas-hoodie) have been created by Etsy merchants. Since its a one-of-a-kind design, the Dig Dug can cozy doesn't come cheap. CrochetCozies has listed this beer can cover for $38. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 34% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Retro Gaming Drinking Accessories:** Creating unique and nostalgic drinking accessories for retro gamers presents a disruptive innovation opportunity. - **Old-school Bottle Openers:** Developing innovative and aesthetically pleasing bottle openers inspired by retro gaming can disrupt the traditional bottle opener industry. - **8-bit Beer Cozies:** Designing pixelated beer cozies that evoke nostalgia for retro gamers can introduce a disruptive element to the beer cozy market. ### Who This Affects Most - **Etsy Merchants:** Etsy merchants can capitalize on the demand for retro gaming drinking accessories by offering unique and handmade products. - **Crocheting and Hand-stitching:** Innovating crocheting and hand-stitching techniques to create intricate and customized designs can lead to disruptive innovation in the craft industry. - **Beverage and Alcohol Accessories:** The beverage and alcohol accessories industry can embrace retro gaming themes to attract a niche market and tap into disruptive innovation opportunities. ## Related on Trend Hunter - [Video Game Crochet Kits](https://www.trendhunter.com/trends/woobles-pacman-crochet-kit.md) - [Pillow-Like Gaming Consoles](https://www.trendhunter.com/trends/arcade1up-pacman-couchcade.md) - [Insulated Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware.md) - [AR Gaming Beer Cans](https://www.trendhunter.com/trends/swigr.md) - [Gaming-Influenced Beer Fridges](https://www.trendhunter.com/trends/gaming-fridge.md) - [Retro Pixelated Cafe Collections](https://www.trendhunter.com/trends/bearista-game.md) - [Joystick Whiskey Decanters](https://www.trendhunter.com/trends/joystick-decanter.md) - [Freezer-Friendly Six-Pack Holders](https://www.trendhunter.com/trends/beer-can-holder.md) - [Gaming Console Coffee Tables](https://www.trendhunter.com/trends/mario-cart-coffe-table.md)