# Oil-Absorbing Acne Cleansers The Differin Daily Deep Cleanser Thoroughly Refreshes Sensitive Skin By Laura McQuarrie | Published 2018-01-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/differin-daily-deep-cleanser References: [refinery29](http://www.refinery29.com/2018/01/187665/best-new-beauty-products-2018#slide-1) & [amazon](https://www.amazon.com/Differin-Daily-Deep-Cleanser-Ounce/dp/B07799WY99?tag=trenhunt0f-20) As a follow-up to wild success of its [FDA](https://www.trendhunter.com/trends/acneprone-skin-patches)-approved, prescription-strength retinoid acne treatment gel, Differin has now launched the Differin Daily Deep Cleanser. The cleanser for those with sensitive skin boasts oil-absorbing properties and promises not to strip the skin of moisture or clog one's pores. The deeply cleansing, acne-fighting formula gets its strength from 5% benzoyl peroxide, a common ingredient in acne products that uses oxygen to detoxify the pores and release the buildup of excess sebum. Although some brands offer acne solutions with as much as 10% benzoyl peroxide, Differin promises that the dermatologist-developed, dual-action micronized formula that makes up its Daily Deep Cleanser is "as effective as 10% benzoyl peroxide cleansers but with less irritation and redness." ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 60% | Activity: 85% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Sensitive Skin-friendly Acne Products:** The development of acne-fighting products that cater specifically to sensitive skin presents a disruptive innovation opportunity. - **Low-irritation Acne Cleansers:** The trend towards developing low-irritation acne cleansers with effective ingredients is an opportunity for disruptive innovation in the skincare industry. - **Micronized Acne-fighting Formulas:** The development of dual-action, micronized acne-fighting formulas presents an opportunity for innovation in the development of acne treatment products. ### Industries Being Reshaped - **Skincare:** The skincare industry is currently primed to develop sensitive skin-friendly acne treatments that offer effective acne-fighting ingredients while minimizing irritation. - **Cosmetics:** The cosmetics industry can capitalize on the trend towards low-irritation acne cleansers by developing and marketing new products that cater to this need. - **Pharmaceuticals:** The development of dual-action, micronized acne-fighting formulas presents an opportunity for innovation in the pharmaceutical industry's development of acne treatments. ## Related on Trend Hunter - [Acne-Prone Skin Patches](https://www.trendhunter.com/trends/acneprone-skin-patches.md) - [Daily Acne-Targeting Skincare Products](https://www.trendhunter.com/trends/acne-awareness-month.md) - [OTC Adapalene-Based Acne Gels](https://www.trendhunter.com/trends/effaclar-adapalene-gel.md) - [Adapalene-Powered Acne Gels](https://www.trendhunter.com/trends/adapalene-acne-treatment.md) - [Soothing Acid-Based Cleansers](https://www.trendhunter.com/trends/peace-out-2.md) - [Potent Accessible Acne Solutions](https://www.trendhunter.com/trends/panoxyl-products.md) - [Gel-to-Foam Face Wash](https://www.trendhunter.com/trends/cerave-skin-renewing-eye-cream.md) - [Sulfur-Infused Foaming Cleansers](https://www.trendhunter.com/trends/eradikate.md) - [Gentle Oil Cleansers](https://www.trendhunter.com/trends/Epicutis-Oil-Cleanser.md)