# Diet-Friendly Margaritas Skinnygirl Sweet’arita is a Ready-to-Serve Cocktail By Meghan Young | Published 2014-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dietfriendly-margarita References: [skinnygirlcocktails](http://skinnygirlcocktails.com/the-cocktails/ready-to-serve-cocktails) Summer might be half way done for those living in the Northern Hemisphere, yet that doesn't mean a person can't still indulge in a diet-friendly margarita. Enjoying the last few weeks of scorching hot weather will never be sweeter than with a glass of Skinnygirl Sweet’arita in hand. The latest [ready-to-serve cocktail](https://www.trendhunter.com/trends/agave-boom-margaritas) from author, chef, TV star and entrepreneur Bethenny Frankel, ithis diet-friendly margarita is a drink made for those with a stronger sweet tooth who are still minding their waistlines. Since beach weather is still in affect, it is only natural that women would gravitate towards a diet-friendly margarita. This [low calorie drink](https://www.trendhunter.com/trends/haute-margarita) will ensure that bloating is at a minimum so that other fun activities can be enjoyed without any self-consciousness, guilt or regret. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Low-calorie Cocktails:** This trend presents an opportunity for companies to develop innovative low-calorie cocktail options and cater to health-conscious consumers. - **Ready-to-serve Cocktails:** There is a disruptive innovation opportunity to create convenient and commercially appealing ready-to-serve cocktail products, tapping into the demand for hassle-free drinking experiences. - **Diet-friendly Alcoholic Beverages:** The growing interest in diet-friendly margaritas and other low-calorie alcoholic beverages raises the need for industry players to explore and offer more options catering to health-conscious consumers. ### Where This Applies - **Alcoholic Beverage Industry:** Companies in the alcoholic beverage industry can capitalize on the trend by developing and marketing low-calorie, ready-to-serve cocktail products. - **Health Food and Beverage Industry:** The trend of diet-friendly margaritas presents an opportunity for the health food and beverage industry to expand their product offerings and target a broader consumer base. - **Convenience Packaging Industry:** The demand for ready-to-serve cocktails creates an opportunity for the convenience packaging industry to provide innovative packaging solutions that enhance the consumer experience and convenience. ## Related on Trend Hunter - [Naturally-Flavored Margaritas](https://www.trendhunter.com/trends/nude-skinny-margarita-mixers.md) - [Witchy Low-Calorie Margaritas](https://www.trendhunter.com/trends/low-calorie-margarita.md) - [Artisan-Style Low-Calorie Cocktails](https://www.trendhunter.com/trends/this-is-skinny.md) - [Naturally Sweetened Margarita Mixers](https://www.trendhunter.com/trends/new-jordans-skinny-mixes.md) - [Low-Calorie Canned Margaritas](https://www.trendhunter.com/trends/soula.md) - [Skinny Margarita Variety Packs](https://www.trendhunter.com/trends/seagrams-escapes-margaritas-cocktails.md) - [RTD Sparkling Margaritas](https://www.trendhunter.com/trends/sipmargs.md) - [Summery Bottled Margaritas](https://www.trendhunter.com/trends/bottled-margaritas.md) - [Shaker-Free RTD Margaritas](https://www.trendhunter.com/trends/sunny-margarita.md)