# Ecological Supplement Branding These Dietary Supplements Boast Plant and Animal Illustrations By Jana Pijak | Published 2015-12-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dietary-supplements References: [behance.net](https://www.behance.net/gallery/20607207/dietary-supplements-packagings) Designers Misia Fidos and Marta Ikanowicz conceived the brand identity for 'Chrzastka,' a manufacturer of dietary supplements that include natural fish oils and ginseng vitamins. In addition to its organic ingredients, the brand recently needed a [branding overhaul](https://www.trendhunter.com/trends/zenwise) looked to the natural world for its design inspiration. Chrzastka's ecology-themed branding consists of charming plant and animal illustrations that are paired with pastel motifs and a block letter font. These dietary supplements marry aesthetics and healthy benefits, a rare occurance when it comes to [medical packaging](https://www.trendhunter.com/trends/trace-products) which is mostly function-focused. These healthy supplements also include vitamin blends made with honey, pollen and shark cartilage. In addition to being healthy for users, these supplements are also artistically branded, appealing to design-conscious consumers more than competing products. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 15% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Ecology-inspired Branding:** Opportunity for companies to tap into environmental consciousness and incorporate natural elements into branding to appeal to design-conscious consumers. - **Aesthetic-meets-functionality:** Disruptive innovation opportunity for companies to prioritize both aesthetics and functionality when it comes to medical packaging, keeping up with the trend of design-conscious consumers. - **Innovative Supplement Ingredients:** Opportunity for companies to incorporate creative and unique supplements ingredients, such as honey, pollen, and shark cartilage to stand out in a crowded market. ### Industries Being Reshaped - **Dietary Supplements:** Companies in this industry can incorporate natural elements and innovative ingredients while keeping both aesthetics and functionality in mind. - **Health and Wellness:** Companies in this industry can tap into consumers' increasing focus on health and wellness by offering products with unique and organic ingredients, while also creating a visually appealing brand identity. - **Packaging Design:** Opportunity for companies in this industry to develop innovative and aesthetically pleasing packaging designs that cater to the increasingly design-conscious consumer base in the dietary supplement industry. ## Related on Trend Hunter - [Aesthetic Wellness Supplements](https://www.trendhunter.com/trends/sakara-supplements.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Comprehensive Dietary Supplement Lines](https://www.trendhunter.com/trends/ancient-brave.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Convenience-Focused Nutritional Supplements](https://www.trendhunter.com/trends/enchant-brands.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Minimalist Supplement Branding](https://www.trendhunter.com/trends/trace-products.md)