# Cosmetic Brand Supplements RMS Beauty is Launching Its Own Dietary Supplements for Women By Laura McQuarrie | Published 2018-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dietary-supplements-for-women References: [wellandgood](https://www.wellandgood.com/good-looks/rms-launching-supplement-line/) & [instagram](https://www.instagram.com/p/Bd0HTEagxZ8/?taken-by=rmsbeauty) [RMS Beauty](https://www.trendhunter.com/trends/rms-skincare) is a natural beauty brand that makes its products with organic ingredients—and soon, it will also be offering [dietary supplements for women](https://www.trendhunter.com/trends/natures-bounty). Conscious consumers have come to love products from RMS Beauty such as its Living Luminizer and "Un" Cover-up, as the brand is one that takes great care in selecting the ingredients incorporated into its products. As well as taking an outside-in approach to beauty by favoring cosmetics with clean ingredients, many consumers have taken to incorporating [beauty supplements into their skincare routines](https://www.trendhunter.com/trends/aors-orthosil). RMS Beauty will be launching two new supplements under a line called 'Within;' While one takes the form of a digestive enzyme for women that can help with the effects of aging, the other is a combination of a prebiotic and probiotic. As Rose-Marie Swift herself describes: "I hope we’re pioneers in this wellness space, as I think making products that enhance your beauty is more than skin deep." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 42% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Organic Beauty Supplements:** The increasing demand for natural and organic beauty products has created an opportunity for the development of more organic beauty supplements. - **Digestive Enzyme Supplements:** The growing market for digestive enzyme supplements presents an opportunity for businesses to create more targeted and specialized products for specific demographics like women. - **Prebiotic and Probiotic Supplements:** The trend towards overall health and wellness has created a demand for supplements which contain prebiotic and probiotic ingredients. ### Where This Applies - **Beauty:** Existing and new beauty brands are increasingly adding supplements to their product lineup to capture the growing demand for holistic wellness among consumers. - **Health and Wellness:** The health and wellness industry, including supplement brands, can leverage this trend by developing more targeted supplements for women and beauty enthusiasts. - **Organic Foods and Supplements:** Organic food and supplement companies can capitalize on the growing demand for organic and natural beauty supplements by creating new products that cater to this trend. ## Related on Trend Hunter - [Clean Superfruit Skincare](https://www.trendhunter.com/trends/rms-skincare.md) - [Aesthetic Wellness Supplements](https://www.trendhunter.com/trends/sakara-supplements.md) - [Gut-Skin Supplements](https://www.trendhunter.com/trends/sakara-beauty-biome.md) - [Beauty-Enhancing Supplements](https://www.trendhunter.com/trends/orange-naturals.md) - [Comprehensive Dietary Supplement Lines](https://www.trendhunter.com/trends/ancient-brave.md) - [Cellular Skincare Supplements](https://www.trendhunter.com/trends/beauty-is-cellular-capsule-collection.md) - [Skin-Centric Supplement Brands](https://www.trendhunter.com/trends/cole-skin-supplements.md) - [Edible Retinol Supplements](https://www.trendhunter.com/trends/amorepacific1.md) - [Skin Longevity Systems](https://www.trendhunter.com/trends/timebeam-beauty.md)