# Light Blueberry Whiskeys Sinfully Thinn Diet Whiskey Combines Light Alcohol with New Flavors By Alyson Wyers | Published 2015-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/diet-whiskey References: [sinfullythinn](http://sinfullythinn.com/home.html) For people who are already into lite beer, you can now enjoy diet whiskey in a variety of flavors. Available in original, blueberry and cinnamon, Sinfully Thinn is an 80 proof (40% alcohol) beverage is the first Light Whiskey to hit the market. Vacuum distilled, the diet whiskey is made in small batches to get lower temperatures and highlight "the sweetness and smooth wheat finish." The super premium product also comes in a [slim bottle](https://www.trendhunter.com/trends/johnnie-walker-blue-label-ultra) with a streamlined design to match its indulgent, hand-crafted contents. Whether you prefer clean, fresh or bold flavors there is a drink for you. The Sinfully Thinn website also contains cocktail recipes you can make with their products, including a [blueberry whiskey martini](https://www.trendhunter.com/trends/tennessee-blackberry), blueberry whiskey tonic and blueberry whiskey lemonade. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 10% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Lite Beer Alternatives:** Opportunity to cater to the growing demand for lower calorie alcoholic beverages with unique flavors. - **Diet Whiskey:** Innovation potential in creating light whiskey variants to appeal to health-conscious consumers. - **Streamlined Packaging:** Disruptive opportunity lies in designing slim, aesthetically pleasing bottles that complement premium beverage offerings. ### Sectors Adopting This - **Alcoholic Beverage Manufacturing:** Potential for breweries and distilleries to develop and produce low-calorie alternatives to traditional alcoholic beverages. - **Craft Cocktail Bars:** Opportunity for bars and restaurants to incorporate diet whiskeys into their menu to cater to health-conscious consumers. - **Premium Spirits Packaging:** Disruptive innovation potential in creating visually appealing, slim bottle designs for high-end alcoholic products. ## Related on Trend Hunter - [All-Natural Whiskey Seltzers](https://www.trendhunter.com/trends/whiskey-seltzer.md) - [Tea-Infused Whiskey Spirits](https://www.trendhunter.com/trends/sweet-tea-whiskey.md) - [Low-Calorie Fruit-Forward Beers](https://www.trendhunter.com/trends/labatt-blue-light-nonalcohol-strawberry-acai.md) - [Ultra-Light Premium Whisky Bottles](https://www.trendhunter.com/trends/blue-label-ultra.md) - [Artisan-Style Low-Calorie Cocktails](https://www.trendhunter.com/trends/this-is-skinny.md) - [Hard Iced Tea Whiskies](https://www.trendhunter.com/trends/twisted-tea-sweet-tea-whiskey.md) - [Low-Calorie RTD Vodka Cocktails](https://www.trendhunter.com/trends/vodka-refreshers.md) - [Decadent Blackberry-Infused Whiskeys](https://www.trendhunter.com/trends/tennessee-blackberry.md) - [Alcohol-Free Rye Whiskeys](https://www.trendhunter.com/trends/piggyback-devils-slide.md)