# Ignorant Commercial Parodies CollegeHumor's Fake Ad Markets Diet Racism to the Somewhat Prejudiced By Alyson Wyers | Published 2014-09-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/diet-racism References: [fastcocreate](http://www.fastcocreate.com/3035111/diet-racism-is-the-beverage-of-choice-for-your-quietly-intolerant-friends) & [collegehumor](http://www.collegehumor.com/video/6987157/kinda-racist-try-diet-racism) If you stop short of using racial slurs but still start sentences with "I'm not racist but..." then Diet Racism is the soda for you. In this hilarious [fake ad](https://www.trendhunter.com/trends/underpaid-women) from CollegeHumor, the non-existent [soft drink is marketed](https://www.trendhunter.com/trends/rc-cola-campaign) to people who aren't loudly prejudiced, but are still vaguely intolerant and offensive. With "the same sweet ignorance of regular racism, but with none of the guilt or self-awareness," Diet Racism perfectly encapsulates this particular brand of insensitivity and failure to comprehend the concept of white privilege. Using political issues like Affirmative Action, Black History Month and Stop and Frisk as examples, the [commercial parody](https://www.trendhunter.com/trends/ritz-salty-club) does an excellent job at showing how ridiculous these hurtful points of view are. Throughout the video the ignorant actors are seen sipping the made up beverage. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 18% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Diet Racism:** Creating satirical products that highlight and criticize subtle forms of racism. - **Non-prejudiced Marketing:** Developing advertising campaigns that target individuals with slightly intolerant and offensive views. - **Comedic Social Commentary:** Using humor to shed light on controversial societal issues. ### Industries Being Reshaped - **Soft Drink Industry:** Exploring the potential for satirical or ironic soft drink brands that address social issues. - **Advertising Industry:** Developing creative marketing strategies that tackle sensitive topics in a humorous and thought-provoking manner. - **Entertainment Industry:** Producing comedic content that sparks conversations about racism and societal injustices. ## Related on Trend Hunter - [Humorous Soda Ads](https://www.trendhunter.com/trends/jelly-roll-x-zevia.md) - [Law-Criticizing Ads](https://www.trendhunter.com/trends/liquid-death1.md) - [Health-Conscious Holiday Drink Ads](https://www.trendhunter.com/trends/tenzing-christmas-ad.md) - [Tongue-In-Cheek Soda Campaigns](https://www.trendhunter.com/trends/tastes-better-campaign.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Cartoon Underdog Soda Campaigns](https://www.trendhunter.com/trends/tractor-beverage-company.md) - [Humorous Energy Drink Campaigns](https://www.trendhunter.com/trends/lucky-energy.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md)