# Parody Designer Collections Diet Prada Released a Line That Parodies Designer Brands By Ell Smith | Published 2017-12-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/diet-prada References: [hypebae](https://hypebae.com/2017/12/diet-prada-kim-des-garcons-parody-hoodies-tees) & [dietprada](https://www.dietprada.com/merch) The parody label Diet Prada has released a new line of Comme Des Gascons-inspired wearables, which boast the playful logo "Kim Des Garcons." The line is comprised of T-Shirts and sweaters that are available in a variety of colors, including the sandy brown shade that was featured in Kayne West's [Yeezy](https://www.trendhunter.com/trends/20-dollar) clothing line. This collection would appeal to the stylish consumer who takes a more playful approach to fashion, and is willing to laugh at some of the gimmicks that designer brands present to consumers. This humorous approach to high-end fashion serves as one of the many brands that have been altering their offerings to appeal to [Millennial](https://www.trendhunter.com/trends/scented-hair-and-body-mists) shoppers. More recently, Marc Jacobs released a collection of [bootleg tees](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1), which boast a similar aesthetic. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 83% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Parody Designer Collections:** The trend of creating parody designer collections offers an opportunity for brands to satirize and critique the fashion industry's gimmicks. - **Playful Approach to Fashion:** The trend of taking a playful approach to high-end fashion presents innovative opportunities for brands to engage with stylish consumers who enjoy humorous and light-hearted fashion experiences. - **Appeal to Millennial Shoppers:** The trend of altering fashion offerings to appeal to Millennial shoppers provides an opportunity for brands to connect with this target market by offering unique and unconventional designs. ### Industries Being Reshaped - **Fashion:** The fashion industry can embrace the trend of parody designer collections to inject fun and satire into their brand, attracting consumers seeking innovative and humorous fashion experiences. - **Apparel:** The apparel industry can adopt a playful approach to creating new designs, offering consumers unique and light-hearted fashion pieces that appeal to their desire for creativity and individuality. - **Marketing and Advertising:** The marketing and advertising industry can capitalize on the trend of appealing to Millennial shoppers by creating targeted campaigns that highlight unconventional and quirky fashion offerings. ## Related on Trend Hunter - [Designer Fashion Collabs](https://www.trendhunter.com/trends/comme-des-garons-gdragon.md) - [Artful Luxe Fashion Collaborations](https://www.trendhunter.com/trends/otani.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Affordable Luxury Streetwear Capsules](https://www.trendhunter.com/trends/20-dollar.md) - [Chip Brand-Inspired Apparel](https://www.trendhunter.com/trends/huemn.md) - [Chinese Restaurant-Branded Fashion Lines](https://www.trendhunter.com/trends/mr-chow1.md) - [Snackable Fashion Statements](https://www.trendhunter.com/trends/snackable-fashion.md)