# Detachable Belly Campaigns The Diet Pepsi ‘Unpimp Your Body' Ad Blasts Bellies By Amelia Roblin | Published 2010-12-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/diet-pepsi-unpimp-your-body-ad References: [adsoftheworld](http://adsoftheworld.com/media/print/pepsi_diet_unpimp_your_body) & [pepsiproductfacts](http://www.pepsiproductfacts.com/infobyproduct.php?prod_size=20&brand_fam_id=1051&brand_id=1000&product=Diet) Designed by the Impact BBDO advertising agency, this Diet Pepsi ‘Unpimp Your Body’ ad promotes enjoying your favorite drink without gaining unwanted bulge. According to UrbanDictionary.com, to “unpimp” is to “destroy something that has been overly accessorized.” If what the Diet Pepsi ‘Unpimp Your Body’ ad claims is true, drinking this [soft drink](https://www.trendhunter.com/trends/jelly-roll-x-zevia) is a way you can un-accessorize your gut for a more fashionable physique at the beach. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 57% | Activity: 68% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Body Positivity Movement:** There are opportunities for disruptive innovation in promoting body positivity and embracing diverse body shapes and sizes. - **Health Conscious Beverages:** There is a growing demand for innovative, low-calorie and guilt-free beverage options that cater to health-conscious consumers. - **Advertising Humor:** Incorporating humor and satire in advertising campaigns presents opportunities for disruptive innovation in capturing consumer attention and promoting brand recognition. ### Who This Affects Most - **Beverage Industry:** The beverage industry can explore disruptive innovation in developing innovative, health-conscious drink options that resonate with consumers. - **Fashion and Apparel Industry:** The fashion and apparel industry can tap into the body positivity movement by designing inclusive and fashionable clothing for diverse body types. - **Advertising and Marketing Industry:** The advertising and marketing industry can embrace disruptive innovation by exploring humor and satire in campaigns to engage and resonate with consumers. ## Related on Trend Hunter - [Cheeky Food-Focused Soda Campaigns](https://www.trendhunter.com/trends/share-a-pepsi.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Food Pairing Soda Campaigns](https://www.trendhunter.com/trends/better-with-pepsi-max.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Empowering Shake Campaigns](https://www.trendhunter.com/trends/oomph-for-your-boomph.md) - [Body Positivity Campaigns](https://www.trendhunter.com/trends/nobodylikeyou.md) - [Rebranded Offbeat Sodas](https://www.trendhunter.com/trends/dr-pepper-rebranding.md) - [Break-Encouraging Soda Branding](https://www.trendhunter.com/trends/diet-coke-break.md) - [Uplifting Energetic Soda Rebrandings](https://www.trendhunter.com/trends/7up.md)