# Pepsinnovation Diet Pepsi Max Wakes up NYC, the Web By Bianca | Published 2007-12-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/diet-pepsi-max References: [wakeuppeople](http://www.wakeuppeople.com/) "Wake up people." Glowing brightly in centre of Times Square, [Pepsi's](https://www.trendhunter.com/trends/bring-out-the-flavour-campaign) latest product is blazing for attention. Diet Pepsi Max has ginseng and even more caffeine (46 mg) than the original cola. Officially, Diet Pepsi Max has been around since June 1, 2007, but it hasn't become mainstream in the rest of the world yet. Incredibly, the site, www.WakeUpPeople.com has only been live for 56 days ,but it's had 1,460,997,627 “yawns.” Send a customized Yawn-o-Gram to friends, view the photo gallery of people yawning To beat rivals in the ever-competitive [soda market](https://www.trendhunter.com/trends/pepsi-zero-sugar-flavors), Pepsi's newest beverage is not only [calorie-free and stimulating](https://www.trendhunter.com/trends/pepsi-zero), but its offers the added benefit of ginseng, a natural energy booster. Check out some more Pepsinnovation: ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 20% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Calorie-free Beverages:** Disruptive innovation opportunity: Develop new calorie-free beverages with added benefits, such as natural energy boosters. - **Caffeine Content:** Disruptive innovation opportunity: Create beverages with higher caffeine content to cater to consumers looking for more stimulating drinks. - **Personalized Marketing Campaigns:** Disruptive innovation opportunity: Implement personalized marketing campaigns that engage consumers and encourage user-generated content, like customized Yawn-o-Grams. ### Sectors Adopting This - **Beverage Industry:** Disruptive innovation opportunity: Introduce new beverages with unique ingredients and health benefits to stand out in the competitive market. - **Health and Wellness Industry:** Disruptive innovation opportunity: Develop products that combine natural energy boosters, like ginseng, with other health-focused ingredients to target health-conscious consumers. - **Digital Marketing Industry:** Disruptive innovation opportunity: Create interactive and personalized marketing campaigns utilizing user-generated content to connect with consumers and drive brand engagement. ## Related on Trend Hunter - [Fruit-Forward Zero-Sugar Sodas](https://www.trendhunter.com/trends/pepsi-max-mango.md) - [Fruit-Forward Sugar-Free Colas](https://www.trendhunter.com/trends/pepsi-max-tropical.md) - [Influencer-Led Soda Campaigns](https://www.trendhunter.com/trends/bring-out-the-flavour-campaign.md) - [Food Pairing Soda Campaigns](https://www.trendhunter.com/trends/better-with-pepsi-max.md) - [Reformulated Sugar-Free Colas](https://www.trendhunter.com/trends/new-pepsi-zero-sugar.md) - [Gen Z-Focused Beverage Launches](https://www.trendhunter.com/trends/britvic.md) - [Zero-Sugar Soda Challenges](https://www.trendhunter.com/trends/pepsi-challenge.md) - [Tongue-In-Cheek Soda Campaigns](https://www.trendhunter.com/trends/tastes-better-campaign.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md)