# Raspberry Cola Flavors Diet Coke Raspberry Has Arrived in Time for Summer By Ell Smith | Published 2019-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/diet-coke-raspberry References: [hypebae](https://hypebae.com/2019/5/coca-cola-zero-sugar-raspberry-flavor-launch) & [coca-cola.au](https://www.coca-cola.com.au/en/new-coca-cola-raspberry/) Some brands are beginning to release summer lines as the weather warms up, and one of these releases includes a [new soda flavor](https://www.trendhunter.com/trends/dr-pepper-blackberry) that's positioned to be the drink of choice this season, Diet Coke Raspberry. The drink is perfect for those looking for a [calorie-free treat](https://www.trendhunter.com/trends/pepsi-zero) to sip on, and it arrives with the same refreshing taste that coke is known for. Arriving with a [fruity and sweet flavor profile](https://www.trendhunter.com/trends/schweppes-tropical-soda) the drink is an easy choice for a seasonal favorite, serving as the perfect beverage to accompany park dates or pool hangs. Currently, Diet Coke Raspberry has been released in the United Kingdom, but a more expansive release is expected in the near future. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 10% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Summer Soda Flavors:** Expanding the range of fruity and refreshing soda flavors for the summer season provides an opportunity for brands to attract consumers looking for new and exciting beverage options. - **Calorie-free Treats:** The introduction of new calorie-free soda flavors appeals to health-conscious consumers who still want to indulge in a sweet and flavorful beverage without the guilt. - **Seasonal Beverage Favorites:** Launching limited-edition soda flavors tailored to specific seasons creates excitement and a sense of urgency among consumers, encouraging them to try the new offerings before they're gone. ### Industries Being Reshaped - **Beverage:** The beverage industry can capitalize on the popularity of fruity and refreshing flavors by introducing new innovative soda options that cater to different consumer preferences. - **Food Retail:** Retailers can leverage the seasonal beverage trend by stocking and promoting limited-edition soda flavors to attract customers and increase sales during specific times of the year. - **Hospitality and Leisure:** Restaurants, cafes, and entertainment venues can add Diet Coke Raspberry to their summer drink menus, offering customers a unique and trendy beverage option that is sure to enhance their overall experience. ## Related on Trend Hunter - [Fruit-Themed Zero-Sugar Sodas](https://www.trendhunter.com/trends/fanta-zero-sugar.md) - [Nostalgic Soda Flavors](https://www.trendhunter.com/trends/diet-coke-retro-lime.md) - [Retro Cherry Colas](https://www.trendhunter.com/trends/diet-cherry-coke.md) - [Zesty Citrus Soda Refreshments](https://www.trendhunter.com/trends/cocacola-lime.md) - [Crisp Citrusy Soda Flavors](https://www.trendhunter.com/trends/cocacola-lemon.md) - [Nostalgic Cherry-Flavored Sodas](https://www.trendhunter.com/trends/cocacola-cherry-float.md) - [Neon 80s Era Sodas](https://www.trendhunter.com/trends/crush-back-to-the-80s-electric-blue-razz.md) - [Singer-Backed Soda Flavors](https://www.trendhunter.com/trends/coca-cola-move.md) - [Limited-Edition Beverage Cube Flavors](https://www.trendhunter.com/trends/beverage-cube.md)