# Bestselling Beverage Rebranding The Diet Coke New Packaging Revamps a 5-Year-Old Design By Vivian Lau | Published 2012-08-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/diet-coke-new-packaging References: [adage](http://adage.com/article/news/package-design-diet-coke-updates-cans/236706/) & [redpeak.tumblr](http://redpeak.tumblr.com) The [Diet Coke](https://www.trendhunter.com/trends/diet-coke-break) new packaging is the first time the second bestselling soda in America has changed its look in five years. Since 2010, when Diet Coke surpassed [Pepsi](https://www.trendhunter.com/trends/new-pepsi-logo) to clench the number two spot, the brand has upped its marketing efforts to propel momentum. Originally released as a limited edition version last year, the cropped version is now here to stay. Though the color scheme is still the same, the drink's new image is a zoomed-in portion of the original logo. What is interesting about the new can is that a huge 'ok' seems to the desired focal point (subliminal messages, anyone?). Otherwise, the redesign actually rings similar to what [Starbucks](https://www.trendhunter.com/trends/starbucks-readytodrink-portfolio) did with its own logo overhaul, when they zeroed in on the Siren to give a cleaner, more minimalistic look. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 77% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Beverage Packaging Redesign:** The success of Diet Coke's redesign signals an opportunity for other popular beverage brands to update their packaging to modernize their brand image. - **Subliminal Messaging in Packaging:** Successful designs, like Diet Coke's, could inspire other brands to incorporate hidden messages and elements into their packaging to increase brand awareness and consumer engagement. - **Minimalistic Branding:** The shift towards simpler and cleaner branding, as seen in Diet Coke and Starbucks redesigns, could be adopted by other industries to give their brands a more modern and sophisticated look. ### Sectors Adopting This - **Beverage Industry:** The success of Diet Coke's redesign could inspire other beverage companies to update their packaging and branding to keep up with changing consumer preferences and modernize their brand image. - **Advertising Industry:** The use of subliminal messaging, as seen in Diet Coke's redesign, could become a popular marketing tactic for brands across industries to increase brand awareness and consumer engagement. - **Retail Industry:** The rise of minimalistic branding seen in Diet Coke and Starbucks redesigns could be adopted by other companies in the retail industry to reinvent their brand image and appeal to a younger, more modern consumer base. ## Related on Trend Hunter - [Uplifting Energetic Soda Rebrandings](https://www.trendhunter.com/trends/7up.md) - [Mountain-Inspired Soda Rebrandings](https://www.trendhunter.com/trends/mountain-dew-2.md) - [Next-Generation Soda Branding](https://www.trendhunter.com/trends/new-pepsi-logo.md) - [Brand Packaging Updates](https://www.trendhunter.com/trends/coconut-water-brand-coco5.md) - [Pastel-Hued Energy Drink Packaging](https://www.trendhunter.com/trends/rockstar-energy-rebranding.md) - [Premium Clean-Cut Drink Branding](https://www.trendhunter.com/trends/sparkling-ice-branding-refresh.md) - [Soda Can Revamps](https://www.trendhunter.com/trends/functional-beverage-olipop.md) - [Break-Encouraging Soda Branding](https://www.trendhunter.com/trends/diet-coke-break.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md)