# Mysterious Photo Booth Ads Marc Jacobs Unveiled as Diet Coke Creative Director in New Teaser By Katie Pagnotta | Published 2013-02-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/diet-coke-creative-director References: [highsnobiety](http://www.highsnobiety.com/2013/02/06/marc-jacobs-is-diet-cokes-new-creative-director-for-2013/) & [dietcoke](http://www.dietcoke.com) Designer extraordinaire Marc Jacobs can officially add [Diet Coke](https://www.trendhunter.com/trends/this-is-my-taste-campaign) creative director to his lengthy list of employment. Jacobs designs for his own namesake labels Marc Jacobs, Marc by Marc Jacobs, French brand [Louis Vuitton](https://www.trendhunter.com/trends/marc-jacobs-stephen-sprouse) and now is on the Coke roster. He certainly is a busy bee and no wonder he is constantly listed as one of [Time Magazine's](https://www.trendhunter.com/trends/nft-trading) most influential men. The teaser promo video showcase a gaggle of girls indulging in some Diet Coke beverages and being allured into a mysterious photo booth. There to the women's surprise is none other than fashion icon Marc Jacobs stripping down and snapping a bunch of photos. The final snippet showcases Jacobs in a variety of sexy snap shots posing with a can of Diet Coke. Jacobs is a wise choice and will be the perfect Diet coke creative director. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 53% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Mysterious Photo Booths:** Exploring the use of interactive and engaging photo booths for marketing campaigns. - **Fashion Collaborations:** Collaborating with popular fashion designers for innovative marketing campaigns. - **Celebrity Endorsements:** Utilizing celebrity endorsements to promote products and attract customers. ### Where This Applies - **Fashion:** Using fashion trends and designers to create innovative marketing strategies. - **Beverage:** Collaborating with designers and celebrities in the beverage industry for creative advertising and promotional campaigns. - **Marketing and Advertising:** Incorporating interactive elements in advertising campaigns to increase engagement and brand awareness. ## Related on Trend Hunter - [Art-Driven Fashion Capsules](https://www.trendhunter.com/trends/joy-artist-capsule.md) - [Swimming-Themed Soda Campaigns](https://www.trendhunter.com/trends/this-is-my-taste-campaign.md) - [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md) - [Collaborative Cocktail Campaigns](https://www.trendhunter.com/trends/fresca-mixed.md) - [Vibrantly Reimagined Fragrances](https://www.trendhunter.com/trends/daisy-glow-limited-edition.md) - [Holiday Handbag Campaigns](https://www.trendhunter.com/trends/resort-2025-campaign.md) - [Collaborative Patterned Tote Bags](https://www.trendhunter.com/trends/the-tote-bag.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Break-Encouraging Soda Branding](https://www.trendhunter.com/trends/diet-coke-break.md)