# Soda Pop Polish The Diet Coke City Collection Offers Coca-Cola-Style Fingernails By Allison Love | Published 2010-05-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/diet-coke-city-collection References: [cocoperez](http://cocoperez.com/2010-05-10-wear-diet-coke-on-your-nails) & [marketingweek](http://www.marketingweek.co.uk/news/diet-coke-teams-up-with-nails-inc-to-launch-collection/3013112.article) Diet Coke and Nails Inc. have joined forces to create a line of nail polishes called the Diet Coke City Collection. The collection was inspired by four of the world's greatest fashion capitals: London, Paris, New York City and Milan. If you're wondering why a drink brand is creating a [nail polish line](https://www.trendhunter.com/trends/nailsinc-polishes), I'm sorry I can't really help you out there, but on the bright side, the colors are quite nice! The Diet Coke City Collection features shades like [pale pink, red, fuchsia and purple](https://www.trendhunter.com/trends/sally-hansen-once-upon-a-holiday-collection). The 500ml bottles will be given away when you purchase a nice cold Diet Coke from select Boot stores. Weird! ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 40% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Beverage and Beauty Fusion:** The partnership between Diet Coke and Nails Inc. to create the Diet Coke City Collection of nail polishes highlights opportunities for collaboration between beverage brands and the beauty industry. - **Fashion-inspired Beauty Products:** The Diet Coke City Collection's inspiration from fashion capitals presents opportunities for beauty companies to create products that cater to fashion trends and styles. - **Brand Extension Into Beauty:** Diet Coke's foray into a beauty collaboration showcases opportunities for brands to expand their product offerings by branching out into unexpected industries. ### Industries Being Reshaped - **Beverage Industry:** The collaboration between Diet Coke and Nails Inc. to create the Diet Coke City Collection of nail polishes indicates opportunities for the beverage industry to extend into the beauty market. - **Beauty Industry:** The launch of the Diet Coke City Collection of nail polishes reveals opportunities for the beauty industry to collaborate with brands from other sectors and introduce innovative cross-industry products. - **Fashion Industry:** The fashion industry's influence on the Diet Coke City Collection serves as an example of possibilities for the industry to inspire and launch unique, complementary beauty products. ## Related on Trend Hunter - [Fast Food-Inspired Nail Kits](https://www.trendhunter.com/trends/nails-inc-x-mcdonalds.md) - [Wearable Candy Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-x-ring-pop.md) - [Chocolate-Inspired Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-x-hersheys-kisses.md) - [Vibrant Soda-Inspired Footwear](https://www.trendhunter.com/trends/cocacola-collection.md) - [Culinary Nail Polish Collections](https://www.trendhunter.com/trends/dnd-yes-chef.md) - [Springtime Chocolate Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-x-hersheys.md) - [Mischievous Nail Polish Collections](https://www.trendhunter.com/trends/sally-hansen-x-despicable-me-4-collection.md) - [Nostalgic Soda Flavors](https://www.trendhunter.com/trends/diet-coke-retro-lime.md) - [Cheesy Snack Nail Polishes](https://www.trendhunter.com/trends/cheez-it-x-nails-inc.md)