# Face-Replaced Pop Ads The Diet Coke by Jean Paul Gaultier Campaign is Mischievous and Playful By Meghan Young | Published 2012-04-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/diet-coke-by-jean-paul-gaultier References: [fashiongonerogue](http://fashiongonerogue.com/jean-paul-gaultier-diet-coke-campaign/) & [dietcoke](http://www.dietcoke.com/) The [Diet Coke](https://www.trendhunter.com/trends/diet-coke-break) by Jean Paul Gaultier ad campaign is mischievous, playful and teasing. As the newly appointed creative director of Diet Coke, Gaultier has decided to spice things up. He has introduced his signature flamboyant style by way of [three new bottle designs](https://www.trendhunter.com/trends/try-more-weird) and, more theatrically, the campaign. By replacing the faces of the models with snapshots of his own, Gaultier has effectively stirred his personal brand image into the pop mix as well. Shot by French-American photographer Stephane Sednaou, the Diet Coke by Jean Paul Gaultier ad campaign was directly inspired by two bottle designs in particular. One features simple nautical stripes while the other has been outfitted in a corset. They play with the overall day and night theme. The models themselves are dressed to mimic the designer bottles. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 92% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Personalization in Advertising:** Replacing models' faces in ads with snapshots of a brand's creative director creates a sense of personalization in advertising campaigns. - **Designer Collaboration in Branding:** Collaborating with designers for branding campaigns can inject a fresh perspective and create a buzz among consumers. - **Bringing Fashion to Consumer Goods:** Incorporating fashion elements into consumer goods, such as bottle designs, offers an opportunity to differentiate and add value to products. ### Industries Being Reshaped - **Advertising:** Incorporating personalization, collaborations, and unique designs into advertising campaigns can improve brand perception and engagement. - **Fashion:** Collaborating with consumer goods companies to design unique product packaging can open up new revenue streams for fashion designers. - **Consumer Goods:** Incorporating fashion elements into consumer goods, such as bottle designs, offers an opportunity to differentiate and add value to products, potentially increasing sales and customer loyalty. ## Related on Trend Hunter - [Pride Month Perfume Packaging](https://www.trendhunter.com/trends/jean-paul-gaultier-perfume.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Break-Encouraging Soda Branding](https://www.trendhunter.com/trends/diet-coke-break.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Theatircally Filmic Champagne Campaigns](https://www.trendhunter.com/trends/twist-the-script-campaign.md) - [Craveable Soda Packaging](https://www.trendhunter.com/trends/obey-your-thirst.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md)