# Diverse Soda Bottles No Two Diet Coke Bottles Will Look the Same for Coke's 'It's Mine' Campaign By Malika Renee Butss | Published 2016-02-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/diet-coke-bottles References: [chiclaunches](http://chiclaunches.com/no-two-diet-coke-bottles-will-be-the-same-as-per-its-mine-campaign/) & [fastcodesign](http://www.fastcodesign.com/3056405/with-millions-of-new-designs-every-bottle-of-diet-coke-will-soon-be-unique?partner=rss) [Coca-Cola](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design) is rolling out millions of new [Diet Coke](https://www.trendhunter.com/trends/sustainable-drinkware) bottles which will turn the iconic soda into a custom piece of art. Outfitted for the pop brand's 'It's Mine' campaign, no two bottles will look alike. With diet soda sales going down, Coca-Cola is tapping into the market of personalization and customization. Following its very successful 'Share a Coke' campaign, the brand has hired an external marketing firm to create 36 core designs that adorn the 12 ounce Diet Coke bottles. Many were physical pieces of art which Coca-Cola then passed to [HP](https://www.trendhunter.com/trends/smart-tank), who digitized the designs and set up an algorithm that could generate infinite new variations in each design. These new designs portray an abstract aesthetic while still capturing specific brand touchpoints. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 46% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Customized Packaging:** Companies can leverage packaging as a canvas for custom pieces of art and cultivates customers' interest in seeking out unique items. - **Personalization Marketing:** Utilizing personalization campaigns can create an emotional connection to products while increasing customer engagement and interest. - **Algorithms for Design:** Automated design processes via algorithms can generate infinitely variable designs at a low cost while maintaining brand authenticity. ### Industries Being Reshaped - **Beverage:** Innovative packaging and personalization campaigns can increase interest in a stagnant market of carbonated drinks. - **Marketing:** Marketing companies have an opportunity to create unique campaigns through user-generated designs based on customer preferences. - **Printing and Design:** Digital printing and design companies can create custom pieces of physical art to include in packaging and merchandise, using automated processes to produce variations in limited-run merchandise. ## Related on Trend Hunter - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Soda-Themed Beverage Tumblers](https://www.trendhunter.com/trends/owala-x-diet-coke.md) - [Nostalgic Soda Flavors](https://www.trendhunter.com/trends/diet-coke-retro-lime.md) - [Japanese Landscape Soda Packaging](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design.md) - [Retro Cherry Colas](https://www.trendhunter.com/trends/diet-cherry-coke.md) - [Rebranded Offbeat Sodas](https://www.trendhunter.com/trends/dr-pepper-rebranding.md) - [Transparent Soda Bottle Packaging](https://www.trendhunter.com/trends/green-bottle.md) - [Adventure-Inspired Soda Cans](https://www.trendhunter.com/trends/destinos-venezuela.md) - [Recyclable Label-Free Soda Packaging](https://www.trendhunter.com/trends/sprite-bottles.md)