# Diet-Foresaking Tees The Diet and Die Shirt Lets You Peruse the Dessert Menu Guilt-Free By Vasiliki Marapas | Published 2014-05-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/diet-and-die-shirt References: [shop.nylonmag](http://shop.nylonmag.com/collections/whats-new/products/diet-and-die-shirt) & [prettyhell.co](http://www.prettyhell.co/) The Diet and Die shirt by [Pretty Hell Co.](https://www.trendhunter.com/trends/pretty-girl-parlour) suggests that a life without carbohydrates is not a life worth living. Neither is a life without chocolate or candy, for that matter! If you've tried diet pills, juice cleanses and good old-fashioned starvation to no avail, then this diet-renouncing t-shirt is for you. It's time for you to embrace an indulgent lifestyle; so say goodbye to complicated [gluten-free diet plans](https://www.trendhunter.com/trends/heylo) and macrobiotic regimes. Take the guilt out of your "guilty pleasures" and enjoy yourself with a clear conscience! The Diet and Die shirt by Pretty Hell Co suggests that you think [calorie counting](https://www.trendhunter.com/trends/capy-diet) is for suckers. Donning this shirt ensures that you never have to utter the words, "No thanks, I'm on a diet" ever again. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 14% | Activity: 6% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Indulgent Lifestyle:** This trend highlights the growing desire for individuals to embrace an indulgent lifestyle, rejecting restrictive diets and allowing themselves to enjoy guilty pleasures without guilt. - **Diet-renouncing Attitude:** This trend showcases the rising popularity of a diet-renouncing attitude, where individuals reject the idea of strict diet plans and instead prioritize enjoyment and indulgence in their food choices. - **Anti-calorie Counting Movement:** This trend reflects the movement towards rejecting the practice of calorie counting and embracing a more intuitive approach to food, focusing on enjoyment rather than restriction. ### Who This Affects Most - **Fashion and Apparel:** The fashion and apparel industry can tap into the indulgent lifestyle trend by creating clothing items that promote self-expression and embracing guilty pleasures, like the Diet and Die shirt. - **Food and Beverage:** The food and beverage industry can cater to the diet-renouncing attitude trend by offering a range of indulgent and guilt-free food options, appealing to consumers who prioritize enjoyment over strict diets. - **Wellness and Lifestyle:** The wellness and lifestyle industry can embrace the anti-calorie counting movement by promoting intuitive eating practices and highlighting the importance of mental and emotional well-being in relation to food choices. ## Related on Trend Hunter - [Wearable Breakfast Subscriptions](https://www.trendhunter.com/trends/everyday-shirts.md) - [Naturally Sweet Ice Creams](https://www.trendhunter.com/trends/denada.md) - [Weight Wellness Campaigns](https://www.trendhunter.com/trends/atkins-way.md) - [Low-Sugar Nutty Chocolate Treats](https://www.trendhunter.com/trends/behonest-chocolate-products.md) - [Extra Indulgent Ice Creams](https://www.trendhunter.com/trends/extra-indulgent-ice-cream.md) - [Sin-Inspired Artful Plates](https://www.trendhunter.com/trends/sinful-feast.md) - [Sauce-Proof Shirts](https://www.trendhunter.com/trends/sauce-proof-shirts.md) - [Keto-Friendly Chocolate Treats](https://www.trendhunter.com/trends/behonest-keto-milk-chocolate-drops.md) - [Diet-Recommending Label Tools](https://www.trendhunter.com/trends/scan-by-diet.md)