# Collaborative Street Vendor Apparel Diesel x Mustafa Spotlights a Kebab Kiosk in Berlin By Laura McQuarrie | Published 2018-09-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/diesel-x-mustafa References: [thecurrentdaily](https://thecurrentdaily.com/2018/09/03/diesel-teams-cult-berlin-kebab-shop-latest-collab/) & [nl.diesel](https://nl.diesel.com/en/diesel-x-mustafa/) To show off its cool spirit, sense of humor and unconventional approach to marketing, Diesel launched the unexpected '[Diesel x Mustafa](https://www.trendhunter.com/trends/dieseloveslee)' limited-edition collection. For this apparel range, Diesel worked with a cult Berlin-based kebab kiosk and launched what it calls "the ultimate fashion collaboration" at Bread & Butter, an experiential Berlin-based event and online shopping hub from Zalando that provides consumers access to pre-launches and rare finds. This youth-targeted launch appeals to consumers who are always on the hunt for what's on cutting edge, be it food or [street style](https://www.trendhunter.com/trends/subway-3). The Diesel x Mustafa collection includes everything from jumpers and t-shirts to hats, which pay tribute to "the only true artist of Berlin," Mustafa’s Gemüse Kebap, while also offering a fun spin on the popularity of [brand collaborations](https://www.trendhunter.com/trends/anti-social-social-club-2). ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 11% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Youth-targeted Collaborations:** Youth-targeted collaborations offer a disruptive innovation opportunity to tap into the desire for cutting-edge products and experiences. - **Unconventional Marketing Strategies:** Unconventional marketing strategies present a disruptive innovation opportunity to capture consumer attention by partnering with unexpected brands or venues. - **Street Style-inspired Apparel:** Street style-inspired apparel provides a disruptive innovation opportunity to merge fashion and popular food culture, appealing to consumers looking for unique and expressive styles. ### Where This Applies - **Fashion Apparel:** Fashion apparel industry can explore disruptive innovation opportunities by collaborating with non-traditional partners and leveraging unconventional marketing strategies to target youthful consumers. - **Street Food:** Street food industry can capitalize on disruptive innovation opportunities by partnering with fashion brands to create unique retail experiences and attract customers interested in fashion-forward food culture. - **Experience-based Events:** Experience-based events industry can explore disruptive innovation opportunities by hosting unexpected collaborations between brands, appealing to consumers seeking novel and immersive experiences. ## Related on Trend Hunter - [Artistic Contemporary Footwear Collabs](https://www.trendhunter.com/trends/melissa-x-diesel.md) - [Co-Branded Bespoke Denim](https://www.trendhunter.com/trends/dieseloveslee.md) - [Pizza Culture-Inspired Apparel](https://www.trendhunter.com/trends/ksubi-x-lucia-pizzaria.md) - [Fast Food-Collaborative Streetwear](https://www.trendhunter.com/trends/clot-and-mcdonalds.md) - [Pizza-Centric Collabs](https://www.trendhunter.com/trends/house-of-sunny-and-pizza-unlock.md) - [QSR-Collaborative Streetwear Designs](https://www.trendhunter.com/trends/burger-king-and-fila.md) - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Chicken QSR-Collaborative Streetwear](https://www.trendhunter.com/trends/aries-and-kfc.md) - [Pride-Honoring Joint Fashion Capsules](https://www.trendhunter.com/trends/tom-of-finland-foundation.md)