# Anti-Corporation Cartoons Diesel Sweeties Mock the Mac Love By Rachel | Published 2009-07-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/diesel-sweeties-mac-apple-cartoon References: [notcot.org](http://www.notcot.org/post/23268/) & [dieselsweeties](http://www.dieselsweeties.com/) Diesel Sweeties are mocking my love, the [Mac](https://www.trendhunter.com/trends/Mac-OS), but I'll forgive them for the sake of the joke. The team behind Diesel Sweeties have a pretty basic (but funny) goal- mock the [Apple](https://www.trendhunter.com/trends/animated-stickers) phenomenon. From mocking the hipsters who buy them, to the price, to the operating system, Diesel Sweeties are animating the Apple obsession. Take a look at some of the images from the Diesel Sweetie comic above. **Implications** - Consumers are drawn to products with which they share a personal connection. Businesses that can effectively tap into the emotions and opinions of clients will benefit tremendously. By coming across as a business that is approachable because of similar feelings, corporations will appeal to a wide variety of consumers within society. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 76% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What Makes This Trend Stand Out - **Anti-corporation Humor:** Companies can benefit from tapping into consumers' desires to share personal connections with brands by creating humorous, anti-establishment marketing campaigns. - **Satirical Marketing:** Opportunities exist for businesses to use satirical marketing to engage customers and appeal to their emotions and opinions, creating a more approachable image. - **Subversive Art:** The rise of subversive art and humor provides an opportunity for businesses to create disruptive marketing campaigns that challenge the status quo and appeal to consumers' desire for authenticity. ### Sectors Adopting This - **Advertising:** Advertising agencies can leverage the trend of anti-corporation humor to create campaigns that generate buzz and capture consumers' attention. - **Entertainment:** Media companies can capitalize on the popularity of subversive humor by producing and distributing content that challenges social norms and disrupts traditional narratives. - **Fashion:** Fashion brands can use satirical marketing to appeal to consumers who are seeking brands that share their values and are willing to challenge conventional norms in the industry. ## Related on Trend Hunter - [Graphic Tech Accessories](https://www.trendhunter.com/trends/diesel-x-casetify.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Fashion-Driven Tech Accessories](https://www.trendhunter.com/trends/casetify-6.md) - [Retro-Inspired Animated Stickers](https://www.trendhunter.com/trends/animated-stickers.md) - [Animated Tech Resistance Shows](https://www.trendhunter.com/trends/jazz-cow.md) - [Illustrative Tech Accessories](https://www.trendhunter.com/trends/richard-scarry.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Charged Phone Ads](https://www.trendhunter.com/trends/apples-miss-you.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md)