# Turbo-Charged Timepieces Diesel Steel Compass Watch is Ready for Anything By Jessica Marcel | Published 2010-01-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/diesel-steel-compass-watch References: [mocoloco](http://mocoloco.com/fresh2/2010/01/11/compass-watch-by-diesel.php) & [diesel](http://www.diesel.com/collection/diesel/timeframes/) The new [Diesel Steel](https://www.trendhunter.com/trends/diesel-3) Compass Watch couldn’t look any tougher. It’s got two clock faces imposed on a [steel surface](https://www.trendhunter.com/trends/casio-gsteel-modern-industrial-series) with a compass located in the top right corner. The overall effect is serious, stylish and hardcore. The [compass watch](https://www.trendhunter.com/trends/dango-specops-watch) retails for $250, and stock is becoming available this month. It’s too late for the Diesel Steel Compass Watch to be a Christmas gift, but we don’t think anyone would mind receiving this as a belated present. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 33% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Dual-face Timepieces:** Opportunity for watch companies to create innovative designs with two clock faces for added functionality. - **Rugged and Stylish Watches:** Disruptive potential in the watch industry by offering robust and fashionable timepieces. - **Multi-functional Watches:** Innovation opportunity to integrate additional features like compasses into wristwatches. ### Sectors Adopting This - **Fashion Accessories:** Potential for brands to capitalize on the demand for stylish and functional watches. - **Outdoor Gear:** Opportunity for outdoor equipment companies to incorporate compasses into their watch designs. - **Luxury Watches:** Disruptive potential for luxury watch brands to offer rugged and durable timepieces with additional features. ## Related on Trend Hunter - [Tactical Compass Timepieces](https://www.trendhunter.com/trends/bell-ross-br03-gmt-compass.md) - [Rugged Modern Holiday Accessories](https://www.trendhunter.com/trends/diesel-3.md) - [90s Rave-Inspired Timepieces](https://www.trendhunter.com/trends/dsruptor-watch.md) - [Durable Luxury Watches](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg.md) - [Structural Metal-Made Timepieces](https://www.trendhunter.com/trends/casio-gsteel-modern-industrial-series.md) - [Ultra-Rugged Diver Timepieces](https://www.trendhunter.com/trends/spd-x-ares-diver1-mission-timer.md) - [Metallic All-Analog Timepieces](https://www.trendhunter.com/trends/gshock-gsteel-gstb1000.md) - [Rugged Fashion-Forward Watches](https://www.trendhunter.com/trends/gshock-gsteel-gbm2100-series.md) - [Cast Iron-Inspired Timepieces](https://www.trendhunter.com/trends/casio-pro-trek-prw69-series.md)