# Spiked Stomping Photoshoots The Diesel SS11 Campaign is Hot and Dirty By Kamal Musharbash | Published 2011-02-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/diesel-ss11 References: [homotography.blogspot](http://homotography.blogspot.com/2011/02/diesel-denim-ss11-dirty-jobs.html) & [diesel](http://www.diesel.com) The [Diesel](https://www.trendhunter.com/trends/humansized-egg-installation) SS11 campaign is inspired by all things fabulously filthy. Dubbed as 'Dirty Jobs,' the collection features a photographer, a biker, and model in the newest denim from the global fashion company. Diesel is known for its over-the-top campaigns, and this time is no exception. This super-sexualized campaign is sure to turn some heads. Check out the [Diesel SS11 collection](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson) in the featured gallery. **Implications** - One of the easiest and effective ways for a company to create brand awareness is by shooting [sexy and controversial ads](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty). These ads immediately provide your company with brand awareness and free coverage because they typically attract the attention of fans, detractors and the media. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 95% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Sexy Ad Campaigns:** Companies can create brand awareness and free coverage by shooting sexy and controversial ads. - **Over-the-top Fashion Campaigns:** Fashion companies can attract attention and turn heads by creating super-sexualized and provocative campaigns. - **Dirty Jobs Theme:** Using a fabulously filthy theme like 'Dirty Jobs' can give a fashion collection an edgy and unconventional appeal. ### Who This Affects Most - **Fashion:** The fashion industry can leverage sexy and controversial ad campaigns to create brand awareness and attract attention. - **Media and Advertising:** Media and advertising companies can benefit from the free coverage generated by sexy and provocative ad campaigns. - **Photography:** Photographers have the opportunity to showcase their skills and creativity by participating in over-the-top fashion campaigns like the Diesel SS11 campaign. ## Related on Trend Hunter - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Pride-Honoring Joint Fashion Capsules](https://www.trendhunter.com/trends/tom-of-finland-foundation.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Individualistic Men's Fragrances](https://www.trendhunter.com/trends/diesel-d-red.md) - [Rugged Modern Holiday Accessories](https://www.trendhunter.com/trends/diesel-3.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Artistic Contemporary Footwear Collabs](https://www.trendhunter.com/trends/melissa-x-diesel.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Fashionable Sexual Wellness Toys](https://www.trendhunter.com/trends/lelo-diesel.md)