# Chic Canine Campaigns The Diesel Spring Summer 2012 Ad is Unexpected By Courtney Scharf | Published 2012-06-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/diesel-spring-summer-2012-campaign References: [adverblog](http://www.adverblog.com/2012/05/31/diesel-does-sunglasses-doggy-style/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=6S45MxSHEi4) Employing some uncharacteristically hairy models to promote the products, the [Diesel](https://www.trendhunter.com/trends/humansized-egg-installation) Spring Summer 2012 campaign is unexpectedly hilarious. The campaign focuses around a [YouTube](https://www.trendhunter.com/trends/feel-the-alps) video which features some very well-behaved dogs with a diva attitude. It features a series of different dog models, each with their own distinct personality portrayed quite clearly. It's almost startling how normal the sunglasses look on the canines, and how well they seem to fit. Sure to generate more than a little bit of buzz for the company, this is an awesome way to get attention. The sunglasses have a 50s flair to them, and the video seems to go along with this by exuding an old school [Hollywood](https://www.trendhunter.com/trends/vaseline-world) vibe. Surprisingly glamorous and a definite attention-grabber, this campaign is sure to be an effective marketing approach for Diesel. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 37% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Canine Advertising:** Opportunity to incorporate dogs as unexpected models in marketing campaigns. - **Hilarious Marketing:** Opportunity to add humor to marketing campaigns to generate buzz and increase brand awareness. - **50s Flair Sunglasses:** Opportunity to incorporate vintage styles into modern products, making them stand out in the market. ### Who This Affects Most - **Fashion:** Opportunity to incorporate animals into marketing campaigns to appeal to animal lovers and create unique marketing campaigns. - **Eyewear:** Opportunity to incorporate vintage styles into modern sunglasses, generating unique offerings in the market. - **Pet Industry:** Opportunity to tap into the growing pet industry by featuring dogs as models and creating unique pet products based on human fashion trends. ## Related on Trend Hunter - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Dog-Focused QSR Campaigns](https://www.trendhunter.com/trends/hot-dog-on-a-stick.md) - [Retro Athletic Pet Accessories](https://www.trendhunter.com/trends/pet-accessories-collection.md)